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I.M.P. Identity created by visionary artist Shaun Friesen of Soulfire.Design




Quality graphic design, web design and professional album or single artwork are necessities for independent musicians and labels. We are proud to partner with Soulfire.Design and creative director Shaun Friesen, who redesigned the IMP identity in 2014, and revamped the IMP website in 2017.

Shaun is a true professional; one of the few out there with the creative insight and technical versatility to create explosive and transcendental digital media. We at IMP feel strongly that his “Ignite your Soulfire” mission statement, aligns perfectly with our “Music with Depth” ethos.

With a fine art degree in computer technology, and over a decade of experience in the field of new media and digital design, Shaun has helped over a hundred creative entrepreneurs expand their technological dexterity and commercial visibility. Shaun has studied with visionary painter Alex Grey, collaborated with Media Theory and Digital Economics Professor, Douglas Rushkoff, and sold out events for pop culture sage Deepak Chopra.


"Deep and meaningful."
"Deep and meaningful."
Y. Dan Rubinstein | San Francisco / Folk

"Shaun brought a lot of creativity and initiative to the project – not only on the website design, but graphical and written content as well. He came up with deep meanings that helped position my work in interesting ways. Shaun produced high quality work and was a pleasure to interact with."

"Extremely talented."
"Extremely talented."
Steven Allen Gordon | Seattle / Classical

"Shaun is extremely talented and creative, and a pleasure to work with. Moreover, he is a consummate professional. The logo and the book cover he designed from me could not be better."

Greg Jiritano | Brooklyn / Alternative

"I wish everyone I worked with were as professional and competent and committed as Shaun. He made me feel as if I were his only client, addressed all my concerns and requests immediately and flawlessly. I can’t imagine working with any one else."










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