ALIFIC– Dub in the District by Devin McAlister
Overall Rating: 4.5/5

I remember back in the 80’s I heard this really cool Avant Garde group called “Art of Noise.” I really enjoyed everything about them. The sound was fresh, different, highly creative, and a breath of fresh air compared to the other songs I heard on the radio at the time. This week I checked out the latest release from ALIFIC based out of the DC area who is mostly the work of one composer Brendan Dane. It struck me the same way Art of Noise did over 20 years ago.

“Dub in the District” (2012) is his latest release and it has much to commend it. Admittedly, there is a whole lot of variety to these arrangements and performances. First: the impressive Dane is the real avant garde composer who comes to us from Washington, DC. He has the creativity, production expertise and songwriting prowess to be extremely dangerous. Second: There is a unique quality to this catalogue that breaks the mold from the mundane Ambient-pop-rock that’s been filling the airwaves lately. Dane delivers a pure-alternative-ambient-rock driven sound that will remind you of say Clear Conscience, Natural Incense, Can’t Hang and even Passafire. Not every square inch is filled with musical ambience delivered under duress – but musical space this allows the music to breathe on it’s own. My top tracks are “Full Moon Raid” and “Stolen” . Equally as impressive is how marketable this catalogue is. I always said if you can play it a party, then it’s marketable. The music is extremely likeable with a fresh sound that covers all the bases from Tropical, Reggae, Ambient, Chill, Dub all with a youthful aftertaste. It will also genuinely lift your spirits unlike most music you hear on the radio these days.


Dub in the District can be purchased @ CD BABY

Final Word “Dub in the District” by ALIFIC (Brendan Dane) has everything. It’s an endearing album limited by nothing. I would imagine in time we will hear more from this surging artist from the east coast. Time will tell but I can honestly say this is one composer, arranger, producer that is set up for success down the road with his infectious musical personality and fresh sound that gives modern music a well needed shot in the arm.

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