We’re happy to have rock and roll solo artist Aaron Morales with us for an exclusive interview. Aaron, welcome to Independent Music Promotions. I enjoyed your track “Everything Will Be Alright”, and it seems to have caught on with the public as well. What was your motivation for the track?
Thanks James! I’m glad that you enjoyed it, and I am truly humbled by the success of that song. With the current situation of economic woes and high unemployment in United States and beyond, I felt compelled to write an anthem to help lift our collective spirits. If the sales are any indication, I am achieving that goal.
Out of all the styles to focus on, why choose rock n roll? Is it in the blood?
Well, my dad was into all the great bands from the 60’s and 70’s like the Stones, Cream, Hendrix, Bad Company, Deep Purple, and Lynyrd Skynyrd. Basically, I cut my teeth on his record collection, so when I picked up the guitar, naturally, I went to those sources for inspiration. I can play many genres, but basically, 4/4 rock & roll is my forte.
What have you found works well for you as far as promotion goes?
Honestly, I do very little to promote myself, other than trying to create quality music. I find that if you create something that moves people and they can find it, they usually buy it. I give away promo cds at my shows, and fans and friends of mine share links to my music on social networking sites like Facebook and Twitter, and that expands my potential audience much further than I could alone.
Tell us about the biggest influences and inspirations that inspired you to play music.
Initially, mimicking my older cousin inspired me to start playing music, but after witnessing a live performance of the band Warrant, I made the decision to give it my all and go for my dream of making it as a professional musician. And here I am, years later, without a single regret.
Who in the current music scene do you most admire most and why?
District 97. They are a band pushing the envelope and doing something different that has true musical merit. A lot of the bands in our generation don’t really have chops, but D97 has them in spades, and they aren’t afraid to use them. I like the complexity of their compositions.
Do you have any advice for aspiring independent musicians who may feel disillusioned or discouraged at times?
Don’t ever quit. Most in this business will never earn an income representative of their efforts, but it doesn’t mean that your music won’t have an impact. If you can learn to accept that and have reasonable expectations, you won’t be discouraged. And if you exceed those expectations, that’s even better. Chances may be slim that you’ll be the next big thing, but if you quit, you don’t have any chance at all.
What else can we expect from you in 2012? Any full-length albums, live dates or music videos?
My latest single, “If You Leave Me Tonight,” was released less than a month ago, and is available on JunoDownload.com. A full-length release tentatively titled, “Broken Angel,” is in the works. In regards to live dates, I’m preparing for a brief tour in the southern United States in May, followed by a trip to Spain for a festival, then probably a detour to Andorra, as I have to make good on an invitation to appear on a television show. Other European dates are likely, but I can’t exactly announce them yet because the contracts haven’t been finalized. Maybe I’ll do a music video or two, but right now the priority is on touring and finishing the album.
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