I.M.P was founded in 2011 by “Your Band Is A Virus” author Steve James Moore.
He champions a “music first” mentality and accountability in the industry. He personally manages all of our campaigns.
"I've played in bands all my life and I was once disappointed by a PR firm myself. That gave me the inspiration to research and write 'Your Band Is A Virus' and change the music PR business model to something I'd want myself as a musician. Press needs to be delivered in order to respect the art. That's what I.M.P is all about. My word is that I.M.P will deliver what we promise to every single artist we work with. What we promise is high amounts of quality press.” – James Moore
What We Do
We provide full-service music PR campaigns for independent musicians of all genres. All our services are strictly based on gaining high amounts of press for chosen bands and solo artists. Press is vital when it comes to grabbing the attention of festivals, labels, licensing companies and new listeners. Artists with high amounts of press and publicity are perceived differently by industry and new listener alike. That is why press is our focus. We fill a much needed void for independent artists. We work closely with everyone from the Huffington Post, PASTE Magazine and AXS.com to All About Jazz, URB Magazine and Sputnik Music.
Our Press Focus
Press adds credibility. It's also permanent. That's why it's at the core of what we do, and we land more press than other PR's because of our direct relationships with contributors, bloggers and journalists. While most companies (and artists alike) only cold call and knock at the front door, we also work directly with hundreds of contributors to get the coverage our artists need.
Independent Music Promotions works exclusively with “music with depth”. We represent high quality artists who share our belief of “being the change you’d like to see in the world.” This motto helps us build our reputation. Our music PR packages include all traditional marketing methods, but we also do something non-traditional. We work with an army of hundreds of freelance journalists and editors who we have forged dependable, long-standing partnerships with. This helps us get press for our clients in prominent publications every time. Our dedication, honesty and respect for our clients is the key to our success. All of our clients receive exceptional results from their campaigns. We plan to keep it that way.
"I’m amazed and thrilled at the diverse range of articles and reviews that you were able to procure. I love the energy that you’ve kept up during this whole process. It’s inspiring!"
"James is a true professional. He has the knowledge and the passion to create great results. I am really glad that we met and we are working together and I cannot thank him enough."
"James is the rare individual in the music business that does tremendous work and truly respects his clients. We highly recommend his services and his book to any musician with serious aspirations in music; both are worth every penny."