Independent Music Promotions
Promotion & PR Services for Music with Depth
by MATT BACON > So I recently kind of ‘leveled up’ within the industry. I got a new job at a much bigger agency than I have ever worked with doing a lot of things on the back end that I never thought I would be doing and working with bands I never thought I...
by MATT BACON > So I wrote a piece a little while ago about the inherent wealth kind of required to even be in a DIY band. But after a lot of frustration today I wanted to spend some time talking about how being a goddamn adult is always going to help you be able...
by MATT BACON> There’s a lot of articles out there about labels ripping you off. Or how it is all set up in a way that very much dicks over artists and how folks who engage in it are unrepentant assholes. There are also a lot of articles outlining how a record deal works and...
by MATT BACON > Watch out for people who do not respect your time. This is one of the big struggles in the music industry that I think a lot of people ignore because of the pervasive myth that ‘everyone is cool man’. It’s the people who don’t respect your time who are going to...
by MATT BACON > Double check your math. It is just about the most crucial thing that you can do in the music industry. Obviously this comes on the heels of me making a pretty notable fuckup, nothing too pivotal, but certainly not something to scoff at. So I just wanted to take a minute...
by MATT BACON > KISS! KISS is another one of those bands who have had a huge impact on the industry, their impeccable branding and willingness to break into just about every sector of the entertainment industry has proven that they are one of the most important bands of the modern era. Sure they are...
by MATT BACON > One thing my bands are always on my case about is niche gear deals. It is one of the trickiest things to do, and one which has a very real impact on your long term success as a band. Now I’ve written about this before, so this time I wanted to...
by MATT BACON > Line up changes suck and are one thing that every band has to deal with. They are the sort of thing that defines the career of a band and which can cause you no end of grief as you seek to find a way forward. A lot of bands don’t have...
by MATT BACON > Man drugs sure are fun aren’t they? They seem to be the backbone of the very industry that defines us, informing all sides of the music, from the luxurious backstage parties, to the creative process itself. They make us ask questions and have once in a lifetime experiences, and yet when...
by MATT BACON > A big part of my job when setting up a tour is picking other bands to tour with, and picking bands to act as local openers. This usually involves a lot of time being spent navigating various forums and databases in order to figure out which bands might be worth asking...
by MATT BACON > So here is a thing to mull over: The one big reason that your band is not big, is you. Now this works on a couple different levels and is going to drive you insane when I break these things down. These are points I go over all the time but...
by MATT BACON > So one thing that I’ve seen happen to tons of bands that I work with is differentiating between real and bogus record deals. Every day dozens, if not hundreds of bands think they’ve finally made the big time and end up signing a record deal that hurts their reputations, makes them...
