Independent Music Promotions
Promotion & PR Services for Music with Depth
by MATT BACON > So I have written before in past posts about the importance of following up, but I don’t think I’ve ever gotten into the nitty gritty of it and how to really show people what you are doing and what you want without coming off as a rock star or a poser....
by MATT BACON > So the other night I was out with a band I manage. They were on some godawful show or another with five local bands and I was sweaty and drunk. Band after band came on and we would make jokes with each other about how I should totally sign this band...
by MATT BACON > It’s okay to not be the main dude in your band. I know I’ve written about this a little bit before, but I wanted to grow on this. I feel like my “Main dude” article cold have been perceived as slightly condescending wen that was not at all the intention. Rather...
by MATT BACON > One thing that you need to be aware of in the music industry is peoples ability to disappear. I know it sounds corny and even a little USSR-like but when it comes down to it, people ghosting you is a serious issue that you’re going to have to face if you...
by MATT BACON > I want to take some time today to talk to you about the single most important statistic when measuring the success of your band, especially in the live arena. It’s a statistic that can help you to see if you are for real or a pretender, a band in a position...
I can see it coming from a mile away. Someone is chatting with me and finds out I manage bands and work with labels. Not only do they find that out but they find out that the bands I work with make money, don’t do pay to play and generally seem to be doing okay...
Sponsorships from non music related brands are like licensing. One of those things that you know can be a reliable source of income but which most people view as basically impossible to get. This is, unfortunately, fairly accurate. The music industry has a lot of people trying to find the limited amount of money on...
I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also going to make your life incredibly easy when you get through. Spreadsheets documenting just about every aspect of your scene make...
There are certain fundamental truths in the music industry that I can guarantee will really free up your thinking. One of these truths that changed my entire strategy for developing bands is this: Every big independent label is trying to be bought by a major. I mean maybe not every one. I’m sure there is...
