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Music Marketing

Thoughts on Instagram Promotion for your DIY Band

Something people are always asking me about is how to expand and enhance their Instagram followings. This is symptomatic of Instagrams recent boom, not just in popularity but also in engagement. With half a billion users, most of them young, this is the next generation of smartphone friendly and highly visual social media. I know...

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Nobody Knows Anything

by MATT BACON > The most frustrating part of the industry is dealing with the fine fact that you can’t really expect anyone to know things. This is a perpetual struggle I’ve run into time and time again, be it for smaller bands not getting that no, you can’t tour when you only have 200...

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When Your Main Dude Sucks

by MATT BACON > So earlier this month I wrote an article about the “Main dude” in a band and how that can impact band dynamics. It got quite a bit of traction, especially, I noticed, among main dudes from bands across the world. However, a question that got raised by several friends of mine...

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Having A Main Dude

by MATT BACON > I wanted to revisit a theme from last weeks set of articles – the concept of the “main dude”. For the uninitiated the “main dude” is the guy who does most of the important stuff for the band and the dude who consequently leads to shifts in band dynamics because they...

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Dealing With The Main Dude In Indie Bands

One thing that I’ve seen a lot of bands struggle with is the phenomenon of there being a ‘main dude’. You might try to disavow this, saying that in your band everyone participates equally in writing songs, invests equally financially and the band has all main roles doled out so that you all put in...

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Unsigned Band Syndrome

I can see it coming from a mile away. Someone is chatting with me and finds out I manage bands and work with labels. Not only do they find that out but they find out that the bands I work with make money, don’t do pay to play and generally seem to be doing okay...

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Advertising On Facebook

by MATT BACON > I think one of the big struggles we are going to be facing in the next few years is social media advertisement (Facebook advertising). Like it or not (And let’s be real – probably not) it’s extremely difficult to set up ads within social media and these high barriers of entry...

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Brand Sponsorships And Your Indie Band

Sponsorships from non music related brands are like licensing. One of those things that you know can be a reliable source of income but which most people view as basically impossible to get. This is, unfortunately, fairly accurate. The music industry has a lot of people trying to find the limited amount of money on...

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Competitor Analysis And Your Band

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it competitor analysis has basically singlehandedly revolutionized how I approach music marketing. It’s one of those things that we all sort of...

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Spreadsheets And Your Indie Band

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also going to make your life incredibly easy when you get through. Spreadsheets documenting just about every aspect of your scene make...

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What Every Record Label REALLY Wants

There are certain fundamental truths in the music industry that I can guarantee will really free up your thinking. One of these truths that changed my entire strategy for developing bands is this: Every big independent label is trying to be bought by a major. I mean maybe not every one. I’m sure there is...

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