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Music Production

College And DIY Culture

by MATT BACON > So part of what I do is work as head of marketing at a music studio that my buddy runs. It’s a good studio, we have a lot of fun, party a lot, and record some good music with some very cool producers. The studio owner was looking to pick up...

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Being Part Of A Collective

by MATT BACON > So there’s a reason no one really wants to license your bands music or generally work with your group. It’s not a hard one when you really think about it but it’s one that you aren’t going to like. You’re not part of a collective. When you get to the heart...

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Licensing & Distribution

by MATT BACON > One of the things we have increasingly seen record labels, especially lower level DIY record labels engage in these days is simple music licensing and distribution deals. Many record labels have decided that rather than do the A&R and PR that the old school labels pretty much view as required is...

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Indie Merch Strategies

by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...

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Exclusive: GATECREEPER

by ELI JACE > So I met with Chase H. Mason – vox and growler for GATECREEPER – a few blocks from the Nile Theater in Mesa, Arizona where the group’s upcoming tour will end at the one-day fest, Within These Walls. It’s early September and in about a month on October 7, the metal...

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Sex, Politics, And Music

by MATT BACON > Figuring out the role of sex in music is complicated and weird. It is an odd balance that we see throughout the whole thing. There is a strange balance to music as a whole, and while gender roles are important, as we discussed in a previous article, I want to talk...

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