My friend and colleague Heather Jacks at The Noise Beneath The Apple, a favorite New York City-based music blog of mine, has launched a compelling/exciting Rockethub campaign with an inspiring goal (full details below). I hope you help her achieve it!
FOR IMMEDIATE RELEASE: March 4, 2013
THE NOISE BENEATH THE APPLE ANNOUNCES ROCKETHUB CAMPAIGN TO RAISE FUNDS FOR RECORDING PROJECT OF “NEW YORK STATE OF MIND” FEATURING OVER 30 NEW YORK CITY STREET MUSICIANS
(New York, NY) – Music blog, limited edition book, record and scholarship The Noise Beneath The Apple (TNBTA®) announced today the launch of a RocketHub campaign to raise funds for their new recording project, celebrating New York City’s street music culture. TNBTA® has gathered over 30 of New York City’s best buskers to record Billy Joel’s hit song, “New York State of Mind,” at Grand Street Recording in Brooklyn, New York on May 14th. The recording will be arranged by Best Revenge Records recording artist Keaton Simons, and co-produced with TNBTA’s Editor-In-Chief, Heather Jacks. The track will feature the sounds of Penn Station, Times Square and the L Train—unique vocalists, an accordion, cello, harmonica, banjos, musical saw, and even a washboard. “Think Michael Jackson’s ‘We Are The World’ meets New York City street musicians,” says Jacks.
Proceeds from the RocketHub campaign will cover the multiple-use licensing of the song, the entire recording process including studio rental and staffing, the editing, mixing and mastering of the track, and the production of the finished product, to be determined. After all costs are covered, additional proceeds will go towards TNBTA’s scholarship at Brooklyn College for an arts/journalism student. RocketHub supporters can choose from an array of awards including MP3 downloads, time in the studio on the day of recording, and dinner with the directors in NYC amongst others.
The “New York State of Mind” recording project is just one of many successful offshoots to The Noise Beneath The Apple’s initial endeavor, which is a limited edition, hardcover, art-style book celebrating the busking culture and street music scene of New York City. The book is over 200 pages long and includes photos, interviews, and commentary from notable artists such as Bob Dylan and Pete Seeger, as well as an audio component on vinyl. It is the vision of music journalist Heather Jacks. A book release party is currently scheduled for May 16, 2013 at Martin Lawrence Galleries in NYC.
“While working on this book, we thought it would be cool to bring all of these street performers together under one roof,” says Jacks. “We wanted to create something truly genuine, authentic and unique, to capture a piece of the busking culture in a way that would be far bigger than any one of us individually.”
To learn more about TNBTA’s “New York State of Mind” recording project and/or to support the RocketHub campaign, please visit: the campaign website here.
For more information on The Noise Beneath The Apple, please visit www.thenoisebeneaththeapple.com, and contact Laura Goldfarb of Red Boot Publicity (Laura@redbootpr.com, 617.407.7284).
Independent Music Promotions’ (www.independentmusicpromotions.com) revolutionary music PR campaigns are the most effective in the industry. Submit your music to us today.