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Music Promotion & Music PR For Music With Depth Worldwide

New Independent Hip Hop Artist Elia Shows Promise

New York rapper (currently residing in Florida) Elia impressed me recently, and it’s always nice when you are sent a track by an independent artist that you would actually play in your spare time. Elia’s delivery is unique, and it works in his favor. For anyone unacquainted, I would compare it to a fusion of Ghostface...

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Every Indie Band Has A Niche Market

Every indie band has a niche market when it comes to music marketing. This topic isn’t discussed too extensively in other books. Unless you are one of those delusional bands who think they are a “space rock/jazz/funk/death metal/fusion/pop/contemporary hybrid”, you most likely have a few genres you could be listed under. The reason we mention...

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Search Engine Optimization And Google For Bands

People typically arrive at websites in three ways: through the use of search engines, clicking links from other websites, or simply by typing in the website address. Even though search engines alone will not complete your promotional arsenal, they will be important. One thing to make sure of is that in the title tag of...

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The Print Industry Is Dead

Ever notice your favorite music magazines disappearing from the store shelves as of late? The print industry has seen better days. It’s safe to say at this point that it is well on it’s way out. Every month, more and more magazines are switching to online formats or folding completely. Does this mean there are...

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Indie Bands – How Do You Build A Website? (The Easy Way)

(An excerpt from “Your Band Is A Virus“) Indie bands – How do you build a website? Well, the good news is you don’t really need to know how – or at least any html method. First you’ll want to buy your domain at a website such as www.godaddy.com. There are many reasons why to stick...

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Digital Music Consumption – Dollars And Cents

Another very informative blog on the digital age of music consumption comes from Krzysztof Wiszniewski, The Cynical Musician. He goes over some great points and figures on music streaming websites (Spotify, Last.fm and Rhapsody) and debates the rosy picture we have culturally created for ourselves on the topics of music file sharing and consumption. The survival...

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Rebecca Black Vs Tyler The Creator – A Music Marketing Clash

Recently I posted a piece on my Hubpages blog about two radically different approaches to music marketing and two radically different cultural perceptions as a result – the rise to stardom of Rebecca Black and Tyler The Creator. Many outsiders and unsigned musicians alike tend to get stuck in the question of what will simply...

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The Truth About Streaming Services Such as Spotify For Indie Bands

Indie bands – Have you been collecting royalty cheques from streaming services such as Spotify? Chances are you haven’t. You may want to take a quick look at this rather excellent blog by David McAndless from Information Is Beautiful, that shows the real truth about what it takes to actually make money on streaming services...

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How To Turn Your Band’s Fans Into Distributors

So you have a very small pool of ACTUAL buyers. This is something a lot of artists feel self conscious about. Most independent bands would be embarassed to answer the question “How many CD’s have you sold?” This is normal and it’s nothing to feel bad about. It makes perfect sense, though, to maximize your exposure wherever...

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