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Live Review: R. Carlos Nakai Quartet at Mesa Arts Center

Live Review: R. Carlos Nakai Quartet at Mesa Arts Center

Eli Jace February 16, 2017 Comments Off on Live Review: R. Carlos Nakai Quartet at Mesa Arts Center

“Get your arthritis out,” R. Carlos Nakai said, shaking out his arms, before his Quartet took the stage of the Piper Repertory Theater at the Mesa Arts Center last Sunday. “Some of this you

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Pricing Promotions And Your Indie Band

Pricing Promotions And Your Indie Band

Matt Bacon February 14, 2017 Comments Off on Pricing Promotions And Your Indie Band

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a

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Touring With Opening Bands

Touring With Opening Bands

Matt Bacon February 12, 2017 Comments Off on Touring With Opening Bands

So something I’ve had a hard time figuring out in recent months has been the sheer struggle of opening bands on small name tours. I’ve seen multiple tours now where there was a headlining

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 Comments Off on Placement Strategies And You

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Market Segmentation And Your Indie Band

Market Segmentation And Your Indie Band

Matt Bacon February 6, 2017 Comments Off on Market Segmentation And Your Indie Band

Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough

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Who You Want In Your Band

Who You Want In Your Band

Matt Bacon February 3, 2017 Comments Off on Who You Want In Your Band

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time

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Code Orange / Youth Code / GATECREEPER live review

Code Orange / Youth Code / GATECREEPER live review

Eli Jace February 3, 2017 Comments Off on Code Orange / Youth Code / GATECREEPER live review

The streets above ground were calm and quiet in downtown Mesa last Sunday night. Down below, though, beneath the pavement and piping, in the Nile Theater’s underground basement venue, the guttural rumble of GATECREEPER

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Why It’s Important To Have A Marketing Plan

Why It’s Important To Have A Marketing Plan

Matt Bacon January 31, 2017 Comments Off on Why It’s Important To Have A Marketing Plan

So I just did a pair of articles on marketing, which hopefully you read and which hopefully were able to help guide you along. However you need to be able to understand what this

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 Comments Off on Outline Your Marketing Plan Part 2

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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Outlining Your Marketing Plan Part 1

Outlining Your Marketing Plan Part 1

Matt Bacon January 30, 2017 Comments Off on Outlining Your Marketing Plan Part 1

So one thing that I’ve been developing recently is a massive template for a 25-35 page marketing plan. Wile I’m not going to post that here I do want to touch on some of

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