People typically arrive at websites in three ways: through the use of search engines, clicking links from other websites, or simply by typing in the website address. Even though search engines alone will not complete your promotional arsenal, they will be important.

One thing to make sure of is that in the title tag of your webpage is the name of your band or the keyword you would like to be found with. The title tag is similar to the title of a book. It has to say who you are and get people interested as well. The title tag is used by almost every search engine that uses spiders to crawl your website. It’s also the most effective Meta Tag and is used for conveying the theme of your website to the search engines.

The main search engines you will need to be listed on are:

1)      Google

2)      Yahoo

3)     MSN

These sites generate the results for all the primary search engines. feeds thousands of smaller search engines so be sure to sign up there too.

Don’t waste your money on services promising to provide submissions to thousands of search engines. We’ve tried those and they don’t help much.

Things that will attract search engine traffic include a site index, footers, and XML feeds. Frames repel them. This is another reason to either go with a service like HostBaby or Bandzoogle. They will help you create a simple, search engine friendly website.

If you hire a webmaster, all the better. Like we said before though, just tell them you don’t need all the bells and whistles (flash is not necessary! It will hurt you more than it will help you). You want a website that’s simple and will attract people. The last thing you want is your new potential fan being bombarded with unasked for music and digital chaos when clicking on your site link.

Choose effective and clear keywords. (Free music, metal band, heavy metal music, etc) Be sure to mention these terms on your site to strengthen them. Don’t go crazy with irrelevant choices either (Kim Kardashian photos, Disney movie clips, Paris Hilton, etc). There are many books dedicated solely to the topic of search engine optimization. “Search Engine Optimization for Dummies” by Peter Kent is a good one. Information found online or via these books can be a big help, but for now, as long as we choose the proper keywords, label our site correctly, and submit to the proper search engines we should be off to a good start.

To find out how to improve your Google page ranking, go to

Music Marketing

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