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Keeping Up With The Industry And Why It Matters For Your Band

I think that a lot of people don’t understand how much of this job can be research. Large chunks of my time spent in the music industry just involve reading articles about marketing or social media or keeping up with the news. In fact I would go so far as to say that this is...

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The Most Important Article I’ve Ever Read – You Are What You Do

THIS article is among the most important pieces of writing in my life, if not the most important. Yes, I have a tendency to wax poetic about how Kerouac changed my life or how TS Eliot ‘Really gets it man, you know what I mean?’ but neither of those authors, nor any of the others I...

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Five Things That Make A Serial Concertgoer Wince At Your Concerts

I’m a serial concertgoer. I work full time in the music industry and part of this involves going to three to five shows in a week. It’s probably not an exaggeration to say that I’ve seen over five hundred bands in the last calendar year – and yeah, I love it, but certain bits make...

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Entitlement and Independent Music

Entitlement. Now there’s a scary word that a lot of people, not just musicians, don’t like to think about too much. For a generation born to free content and instant gratification it’s sometimes hard to consider a world where one might have to wait and work to achieve ones goals. Now, I’m not trying to...

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5 Reasons You Would Fail Epically, If You Ran a Business Like the Music Business!

I don’t know about you, but these days when somebody draws reference to the “music industry” or “the business” I  cringe a little. In fact, the “inner goings-on” of any world dominating business induces images of shadowy silhouettes devoid of all emotion, reacting only to the sound of a “kerching” – Although it’s quite possible...

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