Independent Music Promotions
Promotion & PR Services for Music with Depth
by MATT BACON > A big part of my job when setting up a tour is picking other bands to tour with, and picking bands to act as local openers. This usually involves a lot of time being spent navigating various forums and databases in order to figure out which bands might be worth asking...
by MATT BACON > Dealing with bad reviews is always a battle. No one wants to have to come to terms with a bad review and how it reflects upon their band. However a lot of bands react to a bad review in the worst possible way and this only leaves them open to more...
by MATT BACON > So the other night I was out with a band I manage. They were on some godawful show or another with five local bands and I was sweaty and drunk. Band after band came on and we would make jokes with each other about how I should totally sign this band...
by MATT BACON > One thing that you need to be aware of in the music industry is peoples ability to disappear. I know it sounds corny and even a little USSR-like but when it comes down to it, people ghosting you is a serious issue that you’re going to have to face if you...
by MATT BACON > One of the things I find curious about the music industry is the link between bars and music. When I started trying to do this for real I didn’t process that I would be spending as much time as I do sitting in quiet bars, drinking quiet beers and waiting for...
by MATT BACON > I wanted to revisit a theme from last weeks set of articles – the concept of the “main dude”. For the uninitiated the “main dude” is the guy who does most of the important stuff for the band and the dude who consequently leads to shifts in band dynamics because they...
Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time again by awful people. A lot of the stereotypes in the music industry are true. Very few people seem to really...
People don’t really want to hear about your band. They don’t want to hear about how great your practice was. They don’t want to hear about how hard it is to find a producer. They don’t want to have to be forced to look behind the curtain. There needs to be a certain mystique to...
Sometimes all the most important skills that you can hold to benefit your band are the ones that aren’t at all related to music. That’s a weird thought, now isn’t it? However – in my experience that’s just the way things are. People far too often believe that being a great musician is going to...
Nobody likes a nitpicker – but it needs to be done, perhaps more in the music industry than anywhere else. In a world where the margins are so small and the margin of error is consequently so frikkin’ tiny you need to have people on your side who are going to nitpick. The advantage is...
I’m gearing up for my first ever big boy tour, or at least the first one that I’m fully responsible for (Outside of, y’know, the nightmare hellscape that is booking) and I’m learning A LOT. This of course has been and will continue to be the inspiration for countless articles. Today’s particular struggle is renting...
So yeah – this is the brutal truth that we all need to wrap our heads around. It’s one of those things that I don’t think any of us fully grasp until we are faced with it in someone we admire. In a multi-billion dollar industry that markets to just about everyone on the planet,...
