Back to the top

business

Defining Expectations And Reading Contracts

So I just saw a pretty major band that I used to manage broke up. And they broke up because the singer decided to be whiny and was upset that even though his band had only really been touring for two years and was getting cool record deals he still felt he wasn’t where he...

Continue reading

Your Mailing List And Your Band

Mailing lists are a key to your band that I haven’t really discussed before because they are the sort of thing that I, quite frankly, have always taken for granted. You shouldn’t though, because perhaps the only rule that the ever changing landscape of the internet has taught us is that email is eternal. Whereas...

Continue reading

Why Long Tail Marketing Isn’t Working For You

So here’s a dirty secret a lot of people don’t want to admit too. Most artists can’t get anything out of long tail marketing. Where long tail marketing was often viewed as the savior of the industry I think that a lot of people have radically overestimated its potential value, or at least don’t really...

Continue reading

Net Neutrality, Your Indie Band and Futlility

The dialog around net neutrality is kind of a huge issue right now and something I’ve thought about a lot. I’ve called, texted and emailed congressmen as countless friends of mine have. It’s something that is going to directly impact what is at this point essentially a natural resource, even for people who don’t have...

Continue reading

Something that I think is vastly understudied in the modern music world and which makes me wonder a lot about how how this industry will move forward is the gap between digital and non digital markets. This is one of those things that’s incredibly easy to lose track of because for most of us in...

Continue reading

Market Penetration And Your Indie Band

Something that I think is really hard to appreciate about the world of music is the market penetration. This is something I think about a lot in terms of trying to get smaller bands access to larger markets ad then simultaneously trying to sort why certain people aren’t diving into the music that is pretty...

Continue reading

Patience, Phone Calls and Nihilism

People delay phone calls – that’s just how it goes. It’s part of the world of independent projects. I’ve been having some frustrations with this recently so I wanted to pick it apart a little bit. It’s one of the most frustrating things in the world to have happen to you – to be building...

Continue reading

5 Reasons You Would Fail Epically, If You Ran a Business Like the Music Business!

I don’t know about you, but these days when somebody draws reference to the “music industry” or “the business” I  cringe a little. In fact, the “inner goings-on” of any world dominating business induces images of shadowy silhouettes devoid of all emotion, reacting only to the sound of a “kerching” – Although it’s quite possible...

Continue reading

6 Inspiring Marketing Principles I Learned From Famous Amos

What can Famous Amos teach anyone about marketing principles? Well, 6 quite inspiring principles, in fact. It’s an odd premise, I know, but stay with me. I’m always looking at the world to see what works and why as far as marketing goes. After all, I promote music, and I’m always looking to apply new...

Continue reading

©2021 Independent Music Promotions