Independent Music Promotions
Promotion & PR Services for Music with Depth
So I just saw a pretty major band that I used to manage broke up. And they broke up because the singer decided to be whiny and was upset that even though his band had only really been touring for two years and was getting cool record deals he still felt he wasn’t where he...
Mailing lists are a key to your band that I haven’t really discussed before because they are the sort of thing that I, quite frankly, have always taken for granted. You shouldn’t though, because perhaps the only rule that the ever changing landscape of the internet has taught us is that email is eternal. Whereas...
So here’s a dirty secret a lot of people don’t want to admit too. Most artists can’t get anything out of long tail marketing. Where long tail marketing was often viewed as the savior of the industry I think that a lot of people have radically overestimated its potential value, or at least don’t really...
The dialog around net neutrality is kind of a huge issue right now and something I’ve thought about a lot. I’ve called, texted and emailed congressmen as countless friends of mine have. It’s something that is going to directly impact what is at this point essentially a natural resource, even for people who don’t have...
Something that I think is really hard to appreciate about the world of music is the market penetration. This is something I think about a lot in terms of trying to get smaller bands access to larger markets ad then simultaneously trying to sort why certain people aren’t diving into the music that is pretty...
by MATT BACON > I want to take some time today to talk to you about the single most important statistic when measuring the success of your band, especially in the live arena. It’s a statistic that can help you to see if you are for real or a pretender, a band in a position...
People delay phone calls – that’s just how it goes. It’s part of the world of independent projects. I’ve been having some frustrations with this recently so I wanted to pick it apart a little bit. It’s one of the most frustrating things in the world to have happen to you – to be building...
One of the strangest things that I’ve come to accept in recent years is that I have a hell of a lot more in common with my rather straight laced businessman father than I ever thought possible. (Or ever wanted to think possible) I came face to face with this fact yesterday when we spent...
I don’t know about you, but these days when somebody draws reference to the “music industry” or “the business” I cringe a little. In fact, the “inner goings-on” of any world dominating business induces images of shadowy silhouettes devoid of all emotion, reacting only to the sound of a “kerching” – Although it’s quite possible...
What can Famous Amos teach anyone about marketing principles? Well, 6 quite inspiring principles, in fact. It’s an odd premise, I know, but stay with me. I’m always looking at the world to see what works and why as far as marketing goes. After all, I promote music, and I’m always looking to apply new...
