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content marketing

Content Marketing Monetization And Your Band

Something I get asked about a lot is how to use content marketing to make money. This is a big one and one that a lot of bands only really have a rough understanding of. It’s frustrating though because with a more thorough understanding of this bands would be more able to not just grow...

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Content, Conversations and Conversations as Content

One of the most important things you can do as an individual in this scene is focus on creating a broad variety of content. This is not just on a band level but on a personal level. We are living in a period where your personal brand and your bands brand are conflated. Where if...

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On Native Content And DIY Music

Ok – this is going to be one of those articles where I talk a specific facet of social media that you don’t want to have to think about and which a lot of you are going to be pissy with me about. This is an article on the importance of native content. Native content...

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Content Differences Between Facebook, Instagram and Twitter

This is a big one and one that a lot of bands hassle me about constantly. Many bands out there seem to think that they can just connect their Instagram, Facebook and Twitter accounts and call it a day, updating them all at once like they are some sort of robot god. This is assuredly...

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Your Personal Social Media Profiles And Your Brand

Something that a lot of people have brought up to me recently has been my Facebook presence, hell, my social media presence n general. It’s extremely different from a lot of other peoples out there and not just because I have a weird super intense lifestyle. Rather it is because I direct my social media...

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