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Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians

TYPES OF MARKETING (An excerpt from “Your Band Is A Virus”) Guerrilla Marketing: According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the...

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Alas, The Ocean – Indie Folk with a Huge Buzz

Our newest interview is an exclusive with indie/folk artist Alas, the Ocean, who has been making major strides with his new album release through Bandcamp. Word-of-mouth and a huge buzz surrounds this artist as well, with over 1,200 people “talking about this” on Facebook. I can tell you from the Django Django stats, for example,...

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