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Big Data and Your Band

So, the data thing. I know we’re all up in arms about it but I’m not entirely sure why. I thought we all knew that this was happening? I thought we all knew that this world was impossibly fucked once we started leaking all of our data to other people? And like – the thing...

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Long Term Planning With Social Media For Album Releases

Now there’s a lot to be said for long term planning for social media. Obviously your social media needs to all be coordinated with a release plan and if you don’t have a release plan you should know that you are only hurting yourself. I just wanted to take a moment to look at the...

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Creating Facebook Advertisements – What Are They And Why do They Matter?

Oof – this is a hard one and one that I think haunts a lot of people trying to get somewhere substantial in the music industry. It’s the sort of thing that a lot of bands end up being confused by and thus don’t even bother with at all. This is problematic because you kind...

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Content Differences Between Facebook, Instagram and Twitter

This is a big one and one that a lot of bands hassle me about constantly. Many bands out there seem to think that they can just connect their Instagram, Facebook and Twitter accounts and call it a day, updating them all at once like they are some sort of robot god. This is assuredly...

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When it comes down to it there is an exttremely easy way to make your band look a lot more professional that doens’t cost you any money, will get you more fans, help grow the interaction with your old content and even make you a little money. And it’s free. Did I mention it should...

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Advertising On Facebook

by MATT BACON > I think one of the big struggles we are going to be facing in the next few years is social media advertisement (Facebook advertising). Like it or not (And let’s be real – probably not) it’s extremely difficult to set up ads within social media and these high barriers of entry...

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Why Not Just Your Bands Social Media Pages Matter

My work in the music industry often serves as my inspiration for this blog, and yesterday something came up that I felt sort of forced me to write this piece. If constructing the narrative of your band or project is crucial in the music industry then you need to make sure that your team is...

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Why Buying Facebook Likes Is A Necessary Evil

One of the things that people regularly forget about in this industry is that despite the alleged democracy of the internet a lot of stuff is like it was back in the day when you needed to pay for magazine ads you also need to pay for Facebook advertising. I know that just a few...

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Young Derbyshire band aiming to be next bright act from the East Midlands

The East Midlands is a pretty fruitful region in terms of music nowadays. Leicester has Kasabian, Nottingham Jake Bugg, Indiana and Sleaford Mods, but Derby? Not a lot comes from Derby. That’s not to say there isn’t a thriving music culture in the city, one of 2015’s biggest breakthrough act Slaves put part of their...

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