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Gimmicks

Gimmicks And What They Mean For The Music Industry

I went to see a McDonalds themed Black Sabbath cover band on Friday night called Mac Sabbath. Lady Gaga recently had Baby Metal – a J-pop meets death metal band, open for her. Ghost won a frikkin’ Grammy for Gods sake. Meanwhile – in the pop world, costumes and stage set ups are more elaborate...

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Why Your Band Needs an Interesting Angle

Why does your band need an interesting angle? Ever since Upon A Burning Body’s frontman Danny Leal had the gall to ask “What publicity stunt?”when questioned on his recent highly irresponsible attempt to garner interest for his new record, I’ve been thinking about my article on gimmicks. It didn’t take me long to realize that...

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