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independent artists

Personalized Merch and your Indie Band

When bands ask me about fast ways to boost their income the number one answer that I have in nearly every scenario is ‘personalized merch’. How this looks can be different for everyone and I certainly think that you need to do some soul searching if you want to do it properly .But I thought...

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On The Importance Of Paying

This is a big one and one that a lot of bands don’t want to hear, but you need to talk about. Being willing to pay on time and the proper amount is paramount if you want to succeed in the music business. This is not just about having to spend money to make money...

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Should Your Band Put Out An EP Or An LP?

here’s something that’s a little rough to hear but needs to be sad for bands panning out their future. As a general rule no one cares about EP’s. In fact EP’s, as a general rule sell only about a third as well as normal albums do. Furthermore, most labels will straight up to refuse to...

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Visual Communication And Your Band

Something important to consider as you establish your brand in the music industry is the pure and simple fact that we are a visually oriented species. This is pretty much the sole reason Instagram is so popular. It cuts all the bullshit that the more advanced parts of our brain might be holding on to...

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Building A Team Around Your Band

So I just watched my nations team, the French team, win the world cup, and it was glorious. It got me thinking quite a bit about teamwork though and I wanted to write about this a little in order to kind of tackle the impact that having a good team can have on your bands...

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Content, Conversations and Conversations as Content

One of the most important things you can do as an individual in this scene is focus on creating a broad variety of content. This is not just on a band level but on a personal level. We are living in a period where your personal brand and your bands brand are conflated. Where if...

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Visualizations, Affirmations And Your Music Career

Something a lot of successful people talk about is the importance of making a clear step by step plan if you are trying to develop whatever project you are working on into something meaningful. This is one of the hardest aspects of a band trying to make it. Yet if you use planning and visualization...

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New Media And Your Band

For a long time people have always had a basic understanding that if you want to succeed in the world you need to embrace new media. New media is, at the end of the day, whatever formats of media and communication we are seeing rise up and experience popularity, they could even be reimaginations of...

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Cover Art And Your DIY Band

Cover art is a tricky thing. In some ways it is the most important aspect of an album because as much as we don’t want to admit it people DO judge albums by their cover so if the album has a shitty cover then people aren’t going to get it. If people don’t appreciate the...

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Economic Models, Ray Dalio and DIY Music

So I’m working my way through Ray Dalio’s Principles right now and thus far it has been an enlightening read. The book actually recommended that I spend some time watching his truly excellent video called “How the Economic Machine Works”. You can go watch it right HERE, but it inspired me to write today about...

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How To Build Relationships With Journalists For Your DIY Band

My background comes from music journalism. I did this for years before I ever made a buck off the industry or even made a buck from my writing. It gave me a unique look behind the scenes though, and it also taught me how bands should act around the people who are tastemakers and how...

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On The Importance Of Hardcore Friends

So here’s something I’ve noticed lately that’s honestly a little bit weird. It’s the sort of weird Jungian subconscious thing that I don’t think anyone realizes exists but when you take advantage of it you see connections that are not only amazing but also that lead to better music industry opportunities. What I am talking...

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