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Matt Bacon April 8, 2017 0

So part of what I do is work as head of marketing at a music studio that my buddy runs. It’s a good studio, we have a lot of fun, party a lot, and

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What Bands Do Wrong With Bandcamp

What Bands Do Wrong With Bandcamp

Matt Bacon April 5, 2017 0

Bandcamp is simultaneously one of the most important and least understood aspects of the modern music industry. While on the one hand it certainly is a major boost to the music economy, especially for

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Copying Your Peers Best Ideas

Copying Your Peers Best Ideas

Matt Bacon March 16, 2017 0

You may have heard the saying, “A good band copies three or four other bands, a great band copies twenty.” This isn’t just true for the music though, it holds for the actual marketing

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South By Southwest And The Indie Scene

South By Southwest And The Indie Scene

Matt Bacon March 14, 2017 0

I’m in a plane right now headed to South By Southwest and since it’s a direct flight from New York to Austin at the beginning of the South By week there’s a ton of

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Matt Bacon March 12, 2017 0

Dale Carnegie is, if you couldn’t already tell, one of my favorite authors. In his book How To Stop Worrying And Start Living he details a simple method to get ride of at least

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 Comments Off on Competitor Analysis And Your Band

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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The Biggest Problem In Music

The Biggest Problem In Music

Matt Bacon March 4, 2017 Comments Off on The Biggest Problem In Music

So here’s the biggest threat against the music industry right now. It’s a simple one and one that we all run in to time and time again and get endlessly frustrated with. It’s all

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 Comments Off on Life At The C Level

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 Comments Off on Indie Bands – What Big Bands Do Doesn’t Apply To You!

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Politics And Your Indie Band

Politics And Your Indie Band

Matt Bacon February 22, 2017 1

One of the most important things that your band needs to realize when working with a label, a manager or anyone of importance is that these people are going to be utilitarians. Your band

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