Independent Music Promotions
Promotion & PR Services for Music with Depth
Jon Anderson of Two Story Melody on How to Promote Indie Music Recently I had the opportunity to sit down and interview someone I admire in the music industry for their practical, no-nonsense approach, Jon Anderson, founder of Two Story Melody. Jon introduces independent musicians to the public in proper context by telling their stories....
For those interested in a few new music marketing recommendations from I.M.P founder James Moore, head on over to the recent interview with MySphera, a website and platform very worthy of investigation from independent musicians and labels. James is now a MySphera tastemaker alongside some amazing brands and curators. Read the interview. Check out their...
So, this is really the secret to engaging with your community on a meaningful level and the reason no one gives a shit about you or your band. You don’t have a side hustle to your side hustle. That is to say, your side hustle is being in a band. Well on top of that...
Bands ask PR people all the time – “What should my release strategy look like? How do I maximize my impact on the scene?” Well I have an answer for you – we are going to look at some of my favorite bands for inspiration. So often bands want to go for the idea of...
So something bands bring up to me all the time is ‘Why do I need to be creating content all the time?’ and then the logical follow up which is ‘We can always figure out what to post when we are on the road or in the studio, but what do we post the rest...
So you got a good review in a tastemaker publication. Not only that but you have all your shit set up properly so that the reviewer could link to your Bandcamp and you could start to collect some sales from it. So what do you do in order to capitalize on this and take the...
So I sat down with a friend today and we started talking about band promotion and social media ads. As you might guess this is something that happens to me a lot. A lot a lot. One thing we talked about that I feel very passionately about is the importance of placing engagement far above...
Here’s a thought to consider – funnel marketing is largely viewed as the single most important marketing strategy in the modern era. No matter who you are or what you are trying to sell, having a marketing funnel is crucial for anyone seeing to not only better their position as a relevant seller but also...
Something I get asked about a lot is how to use content marketing to make money. This is a big one and one that a lot of bands only really have a rough understanding of. It’s frustrating though because with a more thorough understanding of this bands would be more able to not just grow...
We’ve talked in the past on this blog about some of the biggest bands in the world and what they did in order to grow their market presence, and eventually become major names. We’ve looked at KISS and ABBA and what lessons we can pull from them. We’ve also looked at GWAR, the masters of...
There’s a reason your music industry friends aren’t exactly falling over themselves to introduce you to label people. It’s not because they hate your or because they think your band is bad. In fact they probably like you a lot and think your band is excellent. What I’m going to delve into here has some...
This is a big one and one that a lot of bands don’t want to hear, but you need to talk about. Being willing to pay on time and the proper amount is paramount if you want to succeed in the music business. This is not just about having to spend money to make money...
