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Independent Promotion

Why Long Tail Marketing Isn’t Working For You

So here’s a dirty secret a lot of people don’t want to admit too. Most artists can’t get anything out of long tail marketing. Where long tail marketing was often viewed as the savior of the industry I think that a lot of people have radically overestimated its potential value, or at least don’t really...

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Why ARE There So Many PR Companies Anyway?

A good friend of mine posted a Facebook status the other day asking, “Since when did everyone and their mothers own a music promotion company?” This after all is an excellent question. With all of my music writing gigs around the webernets I get hundreds of records a week in my inbox and it feels...

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