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indie bands

You Need A Side Hustle To Your Side Hustle!

So, this is really the secret to engaging with your community on a meaningful level and the reason no one gives a shit about you or your band. You don’t have a side hustle to your side hustle. That is to say, your side hustle is being in a band. Well on top of that...

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Release Strategy And Your Band

Bands ask PR people all the time – “What should my release strategy look like? How do I maximize my impact on the scene?” Well I have an answer for you – we are going to look at some of my favorite bands for inspiration. So often bands want to go for the idea of...

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Visual Communication And Your Band

Something important to consider as you establish your brand in the music industry is the pure and simple fact that we are a visually oriented species. This is pretty much the sole reason Instagram is so popular. It cuts all the bullshit that the more advanced parts of our brain might be holding on to...

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New Media And Your Band

For a long time people have always had a basic understanding that if you want to succeed in the world you need to embrace new media. New media is, at the end of the day, whatever formats of media and communication we are seeing rise up and experience popularity, they could even be reimaginations of...

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Cover Art And Your DIY Band

Cover art is a tricky thing. In some ways it is the most important aspect of an album because as much as we don’t want to admit it people DO judge albums by their cover so if the album has a shitty cover then people aren’t going to get it. If people don’t appreciate the...

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How To Build Relationships With Journalists For Your DIY Band

My background comes from music journalism. I did this for years before I ever made a buck off the industry or even made a buck from my writing. It gave me a unique look behind the scenes though, and it also taught me how bands should act around the people who are tastemakers and how...

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On The Staying Power Of Classic Rock

Earlier today I read an article in The Atlantic suggesting that maybe classic rock was more of a loose tribe than it was an actual musical movement. The more I think about it the more I have to agree. This works on multiple levels ranging from the most entry level definition as found on classic...

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Scheduling Your Releases

So I got a message to my Instagram profile the other day asking about release timing. (If you have a question feel free to DM me, @mattbacon666) It was a good one, I won’t go into specifics but it made me realize this isn’t a topic that I have covered a lot here. So let’s...

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Turning Disadvantages Into Advantages

Regular readers know that I obviously spend a lot of time reading books for entrepreneurs and focused on success. One of the big things that these books focus on is the focus on turning your disadvantages into advantages. This is one of the hardest things that you can do as a band since it often...

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How To Promote A Show (Without Pissing A Million People Off)

I know that this blog is primarily band focused, but given how viral the article I wrote last week about what bands can do to promote their local shows went I wanted to focus on the things that makes your show a banger, or at least make the bands not feel like you totally screwed...

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More On Branding for Your DIY Band

I’ve written before about I do a lot of competition analysis for bands. It’s a question of looking at similar acts and determining what makes sense to imitate and what mistakes they are making. Not only that but it gives me a lot of fodder for articles like this one. That’s what I kind of...

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On Engagement

So here’s something that not a lot of bands want to hear but is a fundamental truth in the music industry. It’s how to get a record deal in a more surefire way than any amount of social media followers, musical quality, tours completed or managers could ever accomplish. One simple word with which you...

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