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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 Comments Off on Competitor Analysis And Your Band

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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The Biggest Problem In Music

The Biggest Problem In Music

Matt Bacon March 4, 2017 Comments Off on The Biggest Problem In Music

So here’s the biggest threat against the music industry right now. It’s a simple one and one that we all run in to time and time again and get endlessly frustrated with. It’s all

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 Comments Off on Life At The C Level

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 Comments Off on Indie Bands – What Big Bands Do Doesn’t Apply To You!

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Crazy People In The Music Industry

Crazy People In The Music Industry

Matt Bacon February 18, 2017 Comments Off on Crazy People In The Music Industry

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get

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Pricing Promotions And Your Indie Band

Pricing Promotions And Your Indie Band

Matt Bacon February 14, 2017 Comments Off on Pricing Promotions And Your Indie Band

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 Comments Off on Placement Strategies And You

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Market Segmentation And Your Indie Band

Market Segmentation And Your Indie Band

Matt Bacon February 6, 2017 Comments Off on Market Segmentation And Your Indie Band

Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 Comments Off on Outline Your Marketing Plan Part 2

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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Pricing For Indie Bands

Pricing For Indie Bands

Matt Bacon January 24, 2017 Comments Off on Pricing For Indie Bands

Pricing is one of the most important things to figure out as an indie band. It’s what can make you look out of touch and irrelevant or what can make you into a financial

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