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indie bands

On Engagement

So here’s something that not a lot of bands want to hear but is a fundamental truth in the music industry. It’s how to get a record deal in a more surefire way than any amount of social media followers, musical quality, tours completed or managers could ever accomplish. One simple word with which you...

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Name 5 Record Labels – I Dare You!

Here’s a new litmus test I’ve been using in order to help bands determine if they have reasonable goals to develop themselves within their scene. It’s an easy one too. If you can’t name 5 record labels who would realistically pick your band or a band like yours up for your next record assuming everything...

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Defining Expectations And Reading Contracts

So I just saw a pretty major band that I used to manage broke up. And they broke up because the singer decided to be whiny and was upset that even though his band had only really been touring for two years and was getting cool record deals he still felt he wasn’t where he...

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Running Your Music Marathon

So I’m currently reading Ari Herstand’s fantastic book, How To Make It In The New Music Business, a collection of smart and relevant pieces about the state of the modern industry. It is genuinely helpful and, as opposed to many of his peers is extremely practical. One thing he talks about is the concept of...

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Being The Man: The Importance Of Networking at DIY Shows

You know what amazes me? The fact that I have been a fixture on the Northeast metal scene for pretty much my entire adult life and I can still meet people who it is helpful for me to collaborate with at local shows. That shouldn’t be a thing, but somehow it is. This happens all...

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Being A Twitter Power User

Twitter is, in my estimation, one of the most underrated tools in the world of social media. That’s because it’s a helluva lot more complicated than most of the other social media platforms out there and consequently fewer and fewer people use it. Yet the people who use Twitter correctly are some of the biggest...

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Quincy Jones and the Fractalization of Music

The Quincy Jones interviews that went up a few weeks ago really got me thinking. They were all over the internet and were noted for killing a few sacred cows. Sacred cows that I think a lot of us never thought would get torn down. Reading his story and the ease with which he refers...

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Having No Zero Days

I’m sitting here on a plane next to one of my favorite vocalists, hell the vocalist of two of my favorite bands about to watch him go play a reunion show with a third band who I love because I get to fucking work with him. that’s fucking insane. I don’t care how you slice...

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Your Mailing List And Your Band

Mailing lists are a key to your band that I haven’t really discussed before because they are the sort of thing that I, quite frankly, have always taken for granted. You shouldn’t though, because perhaps the only rule that the ever changing landscape of the internet has taught us is that email is eternal. Whereas...

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Creating A Content Calendar

So this is a big one and something that we need to go over in depth. The utility of the content calendar shouldn’t be something that I need to sell you on – even if you don’t follow it to a T it can be helpful just to give you inspiration. I personally like to...

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Long Term Planning With Social Media For Album Releases

Now there’s a lot to be said for long term planning for social media. Obviously your social media needs to all be coordinated with a release plan and if you don’t have a release plan you should know that you are only hurting yourself. I just wanted to take a moment to look at the...

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Content Marketing And You

Some of you at this point might be realizing that one of the big thing this blog is pointing towards is content marketing. That is to say marketing based around constantly giving your fans new pieces of content to connect with and grow their brand around. Content marketing is both the most important type of...

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