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Cover Art And Your DIY Band

Cover art is a tricky thing. In some ways it is the most important aspect of an album because as much as we don’t want to admit it people DO judge albums by their cover so if the album has a shitty cover then people aren’t going to get it. If people don’t appreciate the...

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Name 5 Record Labels – I Dare You!

Here’s a new litmus test I’ve been using in order to help bands determine if they have reasonable goals to develop themselves within their scene. It’s an easy one too. If you can’t name 5 record labels who would realistically pick your band or a band like yours up for your next record assuming everything...

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Defining Expectations And Reading Contracts

So I just saw a pretty major band that I used to manage broke up. And they broke up because the singer decided to be whiny and was upset that even though his band had only really been touring for two years and was getting cool record deals he still felt he wasn’t where he...

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Being The Man: The Importance Of Networking at DIY Shows

You know what amazes me? The fact that I have been a fixture on the Northeast metal scene for pretty much my entire adult life and I can still meet people who it is helpful for me to collaborate with at local shows. That shouldn’t be a thing, but somehow it is. This happens all...

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Having No Zero Days

I’m sitting here on a plane next to one of my favorite vocalists, hell the vocalist of two of my favorite bands about to watch him go play a reunion show with a third band who I love because I get to fucking work with him. that’s fucking insane. I don’t care how you slice...

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Your Mailing List And Your Band

Mailing lists are a key to your band that I haven’t really discussed before because they are the sort of thing that I, quite frankly, have always taken for granted. You shouldn’t though, because perhaps the only rule that the ever changing landscape of the internet has taught us is that email is eternal. Whereas...

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Creating A Content Calendar

So this is a big one and something that we need to go over in depth. The utility of the content calendar shouldn’t be something that I need to sell you on – even if you don’t follow it to a T it can be helpful just to give you inspiration. I personally like to...

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Long Term Planning With Social Media For Album Releases

Now there’s a lot to be said for long term planning for social media. Obviously your social media needs to all be coordinated with a release plan and if you don’t have a release plan you should know that you are only hurting yourself. I just wanted to take a moment to look at the...

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Toxic People and the Music Industry

Toxic people kind of dick around you in the industry constantly and there is no escape from them. This is one of those unfortunate realities where the sooner you come to terms with it the better off you are going to be. It’s a reality that you don’t want to have to stare down the...

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Market Penetration And Your Indie Band

Something that I think is really hard to appreciate about the world of music is the market penetration. This is something I think about a lot in terms of trying to get smaller bands access to larger markets ad then simultaneously trying to sort why certain people aren’t diving into the music that is pretty...

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The Scourge Of Wannabe Tastemakers

So here’s something people don’t think about a lot or at least don’t think about in the right terms, and that’s wannabe tastemakers. You might not be sure what I’m talking about, at least initially but you will. It’s the dude who is constantly on Facebook sharing bands but who seems to simultaneously alienate everyone,...

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Bad Bands And How They Affect You

This is a rough one, but also one that I guess could technically be perceived as a positive thing – that’s that when it comes down to it, there’s a lot of shitty music out there and a lot of bands that are just bad at being bands. Now I know this sounds inherently elitist...

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