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Genre-Less Music Fans And The Future Of Music

One of the most important things to remember about music is that embracing diversity I the best way to get far in it. That is to say – people who have a single and monolithic taste seem to never get as far in the business as those who embrace all types of music. To some...

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Name 5 Record Labels – I Dare You!

Here’s a new litmus test I’ve been using in order to help bands determine if they have reasonable goals to develop themselves within their scene. It’s an easy one too. If you can’t name 5 record labels who would realistically pick your band or a band like yours up for your next record assuming everything...

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Being A Twitter Power User

Twitter is, in my estimation, one of the most underrated tools in the world of social media. That’s because it’s a helluva lot more complicated than most of the other social media platforms out there and consequently fewer and fewer people use it. Yet the people who use Twitter correctly are some of the biggest...

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Quincy Jones and the Fractalization of Music

The Quincy Jones interviews that went up a few weeks ago really got me thinking. They were all over the internet and were noted for killing a few sacred cows. Sacred cows that I think a lot of us never thought would get torn down. Reading his story and the ease with which he refers...

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Building Your Underground Cred

Previously on this blog I’ve talked a little bit about how you are your scene and how you are the sum of the people you associate with. If you’re hanging out with the realest motherfuckers in your scene then you’re going to end up being a real motherfucker. Simultaneously, if you are hanging with the...

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Why Your Band Needs To Start With Underground Music

So here’s a little secret that I think will change how you view a lot of the music industry. There’s a reason that people who want to get big, or at least generally get big typically start out in the underground playing very different music from what they end up playing later in their careers...

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What The Grammies Mean For Your Indie Band

So the Grammies have happened yet again – to the general public it’s musics biggest night. It’s a big party with all of their favorite musicians and if they’re lucky a scandal or two. It’s the sort of thing that people fantasize over and which is, admittedly a hell of an event to get to...

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Your Mailing List And Your Band

Mailing lists are a key to your band that I haven’t really discussed before because they are the sort of thing that I, quite frankly, have always taken for granted. You shouldn’t though, because perhaps the only rule that the ever changing landscape of the internet has taught us is that email is eternal. Whereas...

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Incentivizing Merch Sales

Incentives, they are one of the big struggles bands have when trying to develop their brand. You want to be bringing a lot ot the table with your incentives. You want to be able to be creating the sort of stuff that people actively want to be involved with. Crafting the type of content that...

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Margin, Merch Sales And You

This is one that not a lot of people want to think about for that same tired reason we have trotted out so many times before, people don’t want to appreciate that their band is a business. Simultaneously they want to be the band who has the cheapest merch. So they really just don’t bother...

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Long Term Planning With Social Media For Album Releases

Now there’s a lot to be said for long term planning for social media. Obviously your social media needs to all be coordinated with a release plan and if you don’t have a release plan you should know that you are only hurting yourself. I just wanted to take a moment to look at the...

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Creating Facebook Advertisements – What Are They And Why do They Matter?

Oof – this is a hard one and one that I think haunts a lot of people trying to get somewhere substantial in the music industry. It’s the sort of thing that a lot of bands end up being confused by and thus don’t even bother with at all. This is problematic because you kind...

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