Back to the top


Why Concept Albums Help Targeted Marketing

Recently on this blog we talked about how hyper targeting is almost always going to be more effective than trying to have a diverse sound that could appeal to anybody. Today I wanted to talk about something that can help to facilitate angular marketing – and unlike many of the business oriented solutions offered on...

Continue reading

What Indie Bands Don’t Understand About Niche Marketing

It might seem initially that creating a hyper targeted product is only going to limit the amount of fans you have access to, but the more time that I spend in the music industry the more I realize that this is in fact the only way to go. It was a weird realization to have...

Continue reading

Niche Markets And You

There’s been a lot of buzz lately around words like ‘subgenrefication’ and ‘niche markets’ lately, but what does that mean for your band? In a world that has an increasingly diverse music scene, we find ourselves increasingly able to listen to only one type of music if we so choose – but we also find...

Continue reading

Paul Y Justin talk about DIY and punk music marketing

Today I spoke with eccentric Sacramento rock duo Paul Y Justin, who are currently working on their debut album. Welcome to Independent Music Promotions. Tell us about Paul Y Justin and what you bring to the table. We started out in a punk band in high school, back then as members of “The Celery Stalkers”,...

Continue reading

©2021 Independent Music Promotions