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Visuals and Your Band

So, visuals. This is one of the big ones. This is one of the ones a lot of wannabe players don’t seem able to understand. We are going to break this down nice and simple for y’all though with the goal of pulling the pieces back together. The visual aesthetic should be the centerpiece of...

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Thoughts On Instagram Video Content

Video content is perhaps the biggest key for promotion on social media right now. Since I engaged in an active video content strategy just a few months ago I have not only doubled my followers but been recognized by fans all over the globe, even one who stopped me in the bathroom in London asking,...

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Rising Tides Lift All Boats – A Primer On DIY Music

This is an important one that I think if we all paid a little more heed to we would all be better off. The idea that if we all pool our resources then we all profit is an old one but it’s one that people get upset about. It’s oftentimes limited by arrogance and people...

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On The Staying Power Of Classic Rock

Earlier today I read an article in The Atlantic suggesting that maybe classic rock was more of a loose tribe than it was an actual musical movement. The more I think about it the more I have to agree. This works on multiple levels ranging from the most entry level definition as found on classic...

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How Playing In A Cover Band Can Help Your Indie Band

Here’s something to think about, and it’s not going to be something that a lot of you want to hear – but playing in a cover band can actually be sick. Not only can playing a cover band actually be sick but it can also be a tool to not just promote your own original...

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Scheduling Your Releases

So I got a message to my Instagram profile the other day asking about release timing. (If you have a question feel free to DM me, @mattbacon666) It was a good one, I won’t go into specifics but it made me realize this isn’t a topic that I have covered a lot here. So let’s...

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Simplify, Simplify – Thoreau and DIY

“Simplify, simplify” Thoreau teaches us in Walden. It’s something that I think a lot of bands could learn from, that with simplicity we find greater success. This is a bit of a tough one and you are going to need to bear with me. I want to clarify that while punk and hardcore might be...

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Building A Personal Brand

Something I find very frustrating is the common musicians unwillingness to build their personal brand. I guess the thing that drives me crazy is that aren’t musicians supposed to be self centered? Yet they don’t want to take the time to produce the regular content that is needed to guarantee long term success. A lot...

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Turning Disadvantages Into Advantages

Regular readers know that I obviously spend a lot of time reading books for entrepreneurs and focused on success. One of the big things that these books focus on is the focus on turning your disadvantages into advantages. This is one of the hardest things that you can do as a band since it often...

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Reddit Promotion and Your DIY Band

Reddit is a tricky one to promote yourself with I’m not going to lie. For a long time it was actually the premier place that companies might try to push themselves online. To get your brand on the front page was a big thing, it meant that you were going somewhere and that people were...

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Capturing Lightning In A Bottle

Sometimes I like to step back from this blog and being super on top of everything as a music advise giver and instead just take some time and enjoy the sort of silly stuff that made me fall in love with this in the first place. I wanted to take a moment to talk a...

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