Independent Music Promotions
Promotion & PR Services for Music with Depth
Incentives, they are one of the big struggles bands have when trying to develop their brand. You want to be bringing a lot ot the table with your incentives. You want to be able to be creating the sort of stuff that people actively want to be involved with. Crafting the type of content that...
by MATT BACON > KISS! KISS is another one of those bands who have had a huge impact on the industry, their impeccable branding and willingness to break into just about every sector of the entertainment industry has proven that they are one of the most important bands of the modern era. Sure they are...
by MATT BACON > I want to take some time today to talk to you about the single most important statistic when measuring the success of your band, especially in the live arena. It’s a statistic that can help you to see if you are for real or a pretender, a band in a position...
by MATT BACON > So I’ve written a lot about how you want to have exclusive items at your merch stand in order to generate buzz. By the same token we’ve talked about how you want to have a wide variety of options for your superfans to really be able to capitalize. I think though...
Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough that you are able to pay for your day to day expenses. Fortunately it’s not too complicated to start doing this...
by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...
Ah the merch stand, where the band desperately hopes to move at least a few bucks worth of product in order to be able to afford getting to their next tour stop. In a world where so many of us are struggling to buy gas to get from venue to venue it’s a hard thing...
