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merchandising

Why Jimmy Buffett Is King

So, has anyone else ever noticed that Jimmy Buffett is like one of the most relevant and important artists of all time? The thing that kills me though is that he did it in a way that is both widely ridiculed and also incredibly brilliant. I mean when it comes down to it no other...

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Indie Merch Strategies

by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...

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