Independent Music Promotions
Promotion & PR Services for Music with Depth
This is a big one and one that a lot of bands don’t want to hear, but you need to talk about. Being willing to pay on time and the proper amount is paramount if you want to succeed in the music business. This is not just about having to spend money to make money...
So – one thing that drives me truly insane with independent bands is the amount of silly and unnecessary expenses that they make. This isn’t just for bands on the road too – a lot of groups who think that they are cheating the system or finding other weird ways into things are really just...
Incentives, they are one of the big struggles bands have when trying to develop their brand. You want to be bringing a lot ot the table with your incentives. You want to be able to be creating the sort of stuff that people actively want to be involved with. Crafting the type of content that...
by MATT BACON > I have been thinking a lot lately about the issue of money and music. It is a thought provoking and very weird balance that we all need to figure out and one that I think becomes increasingly tricky the more we try and understand it. What it comes down to is...
by MATT BACON > I think one of the single best things that a band can do in order to promote themselves is to exploit the true power of Patreon. There is a way to use it that I think very few other people fully realize or are willing to put the effort in to...
Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough that you are able to pay for your day to day expenses. Fortunately it’s not too complicated to start doing this...
by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...
The places you are really going to make money on tour are sometimes surprising. They aren’t always what you think is going to save you a ton of money. It’s the little things – and the reason that you need to have an all encompassing and holistic approach to your tour planning that really matter....
Budgeting should really be any independent bands primary concern. Figuring out how to divvy up the money at the end of a gig and then deciding how you are going to reinvest that can, in and of itself decide the future of your band. Of course – there are pretty much as many ways to...
So last week there was a whole lot of hullabaloo about how the singer of Thy Art Is Murder has only made 16-18 grand in the last 6-7 years. I mentioned this in an earlier piece – but I think it might be good to go into how much you should be making off of...
One thing that makes my life extremely hard on most days is the simple fact that most of the bands I work with don’t understand the basic economics of the music industry. And while yeah, some don’t understand that a band is investment and that you shouldn’t be paying band members until you’re pulling a...
There’s been a fair amount of regret in my time in the industry, and I’ve come to accept that that’s just how it goes. Now while I definitely have tried to address these mistakes in other articles I think it might be helpful to explicitly call out some of my fuck ups over the years....
