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You Need A Side Hustle To Your Side Hustle!

So, this is really the secret to engaging with your community on a meaningful level and the reason no one gives a shit about you or your band. You don’t have a side hustle to your side hustle. That is to say, your side hustle is being in a band. Well on top of that...

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Release Strategy And Your Band

Bands ask PR people all the time – “What should my release strategy look like? How do I maximize my impact on the scene?” Well I have an answer for you – we are going to look at some of my favorite bands for inspiration. So often bands want to go for the idea of...

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Content Strategy And Storytelling

So something bands bring up to me all the time is ‘Why do I need to be creating content all the time?’ and then the logical follow up which is ‘We can always figure out what to post when we are on the road or in the studio, but what do we post the rest...

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Personalized Merch and your Indie Band

When bands ask me about fast ways to boost their income the number one answer that I have in nearly every scenario is ‘personalized merch’. How this looks can be different for everyone and I certainly think that you need to do some soul searching if you want to do it properly .But I thought...

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On The Importance Of Paying

This is a big one and one that a lot of bands don’t want to hear, but you need to talk about. Being willing to pay on time and the proper amount is paramount if you want to succeed in the music business. This is not just about having to spend money to make money...

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Economic Models, Ray Dalio and DIY Music

So I’m working my way through Ray Dalio’s Principles right now and thus far it has been an enlightening read. The book actually recommended that I spend some time watching his truly excellent video called “How the Economic Machine Works”. You can go watch it right HERE, but it inspired me to write today about...

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Visuals and Your Band

So, visuals. This is one of the big ones. This is one of the ones a lot of wannabe players don’t seem able to understand. We are going to break this down nice and simple for y’all though with the goal of pulling the pieces back together. The visual aesthetic should be the centerpiece of...

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Van Essentials for your DIY Band

Van essentials. Now here is one that can be a bit tricky. Not a lot of people really think about the needs their bands might have moving forward into this whole clusterfuck. However – knowing what to take on the road is going to be essential if you want to have an easy time of...

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Thoughts On Instagram Video Content

Video content is perhaps the biggest key for promotion on social media right now. Since I engaged in an active video content strategy just a few months ago I have not only doubled my followers but been recognized by fans all over the globe, even one who stopped me in the bathroom in London asking,...

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How To Be A Good Opening Band

Benzedrine prose and power writing in order to meet the deadline of the end of the weekend and maybe even interact with some fellow hoo-mans. Life is a weird thing ad I am wonderfully afraid to die. The point being – even as the Phillies continue to slide I need to crank these things out...

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Rising Tides Lift All Boats – A Primer On DIY Music

This is an important one that I think if we all paid a little more heed to we would all be better off. The idea that if we all pool our resources then we all profit is an old one but it’s one that people get upset about. It’s oftentimes limited by arrogance and people...

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Looking Good On Stage

So I wanted to spend a minute with the idea of the visual aspect of your brand. Now this doesn’t involve a visual gimmick, or at least it doesn’t have too. I think this is a big part of why people look like shit on stage. Now here’s how I look at it – your...

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