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Unsigned Band Syndrome

Unsigned Band Syndrome

Matt Bacon April 24, 2017 0

I can see it coming from a mile away. Someone is chatting with me and finds out I manage bands and work with labels. Not only do they find that out but they find

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Songwriting And Your Indie Band

Songwriting And Your Indie Band

Matt Bacon April 24, 2017 0

So I think that one of the fundamental realities of the music industry that a lot of my compeers don’t really want to fess up too is the significance of songwriting. While it’s certainly

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Europe And Indie Music

Europe And Indie Music

Matt Bacon April 24, 2017 0

So I write this whilst on a plane flight from New York to the Netherlands for a music festival, drinking what is my first of what is apparently infinite free beers. So I’ve come

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Matt Bacon April 8, 2017 0

So part of what I do is work as head of marketing at a music studio that my buddy runs. It’s a good studio, we have a lot of fun, party a lot, and

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What Bands Do Wrong With Bandcamp

What Bands Do Wrong With Bandcamp

Matt Bacon April 5, 2017 0

Bandcamp is simultaneously one of the most important and least understood aspects of the modern music industry. While on the one hand it certainly is a major boost to the music economy, especially for

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 Comments Off on Competitor Analysis And Your Band

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 Comments Off on Life At The C Level

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 Comments Off on Indie Bands – What Big Bands Do Doesn’t Apply To You!

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Why It’s Important To Have A Marketing Plan

Why It’s Important To Have A Marketing Plan

Matt Bacon January 31, 2017 Comments Off on Why It’s Important To Have A Marketing Plan

So I just did a pair of articles on marketing, which hopefully you read and which hopefully were able to help guide you along. However you need to be able to understand what this

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 Comments Off on Outline Your Marketing Plan Part 2

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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