Independent Music Promotions
Promotion & PR Services for Music with Depth
I recently had the pleasure of communicating with music industry innovator and Founder of MariNation Music (visit them at www.marinationmusic.com), Justin Longo. MariNation is an innovative concept intended to assist artists with finances so they can thrive. Thanks to Justin for answering my questions and being on the site! Tell us who you are...
Will Artificial Intelligence Take Over Musicians? I’m please to present an insightful guest post on Artificial Intelligence in the Music Industry by Ramiro from GearAficionado. Artificial Intelligence has been creating some anxiety amongst musicians and labels, but as Ramiro says, we may not need to worry. Since ChatGPT stormed into the scene in late 2022,...
The title is inspired by a line from the Jacques Brel song 'La Chanson De Jacky': "Même si on m'appelle Antonio" - "My name would be Antonio". It's a brilliant fantastical song about fame being fleeting, and imagining how life might be in the future: being washed up, reflecting on the glory days!
So, this is really the secret to engaging with your community on a meaningful level and the reason no one gives a shit about you or your band. You don’t have a side hustle to your side hustle. That is to say, your side hustle is being in a band. Well on top of that...
“Why aren’t venues replying to my emails?” This is one of the most common questions I get from bands trying to get to the next level. This is a great question. After all – you did a bunch of research to find a venue that booked bands who sound like yours and is small enough...
Bands ask PR people all the time – “What should my release strategy look like? How do I maximize my impact on the scene?” Well I have an answer for you – we are going to look at some of my favorite bands for inspiration. So often bands want to go for the idea of...
So something bands bring up to me all the time is ‘Why do I need to be creating content all the time?’ and then the logical follow up which is ‘We can always figure out what to post when we are on the road or in the studio, but what do we post the rest...
So you got a good review in a tastemaker publication. Not only that but you have all your shit set up properly so that the reviewer could link to your Bandcamp and you could start to collect some sales from it. So what do you do in order to capitalize on this and take the...
So I sat down with a friend today and we started talking about band promotion and social media ads. As you might guess this is something that happens to me a lot. A lot a lot. One thing we talked about that I feel very passionately about is the importance of placing engagement far above...
Here’s a thought to consider – funnel marketing is largely viewed as the single most important marketing strategy in the modern era. No matter who you are or what you are trying to sell, having a marketing funnel is crucial for anyone seeing to not only better their position as a relevant seller but also...
We’ve talked in the past on this blog about some of the biggest bands in the world and what they did in order to grow their market presence, and eventually become major names. We’ve looked at KISS and ABBA and what lessons we can pull from them. We’ve also looked at GWAR, the masters of...
Here’s one of the key things that I’ve noticed a lot of bands struggle with that ruins their careers almost right off the bat every time. It’s not being able to control their emotions. This impacts every single aspect of your music career, not just the relationships it sours but the bad press it generates...
