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Don’t Be A Hothead! A Primer

Here’s one of the key things that I’ve noticed a lot of bands struggle with that ruins their careers almost right off the bat every time. It’s not being able to control their emotions. This impacts every single aspect of your music career, not just the relationships it sours but the bad press it generates...

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Why You’re Not Being Introduced To Label Heads

There’s a reason your music industry friends aren’t exactly falling over themselves to introduce you to label people. It’s not because they hate your or because they think your band is bad. In fact they probably like you a lot and think your band is excellent. What I’m going to delve into here has some...

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Personalized Merch and your Indie Band

When bands ask me about fast ways to boost their income the number one answer that I have in nearly every scenario is ‘personalized merch’. How this looks can be different for everyone and I certainly think that you need to do some soul searching if you want to do it properly .But I thought...

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On The Importance Of Paying

This is a big one and one that a lot of bands don’t want to hear, but you need to talk about. Being willing to pay on time and the proper amount is paramount if you want to succeed in the music business. This is not just about having to spend money to make money...

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Should Your Band Put Out An EP Or An LP?

here’s something that’s a little rough to hear but needs to be sad for bands panning out their future. As a general rule no one cares about EP’s. In fact EP’s, as a general rule sell only about a third as well as normal albums do. Furthermore, most labels will straight up to refuse to...

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Building A Team Around Your Band

So I just watched my nations team, the French team, win the world cup, and it was glorious. It got me thinking quite a bit about teamwork though and I wanted to write about this a little in order to kind of tackle the impact that having a good team can have on your bands...

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Content, Conversations and Conversations as Content

One of the most important things you can do as an individual in this scene is focus on creating a broad variety of content. This is not just on a band level but on a personal level. We are living in a period where your personal brand and your bands brand are conflated. Where if...

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Visualizations, Affirmations And Your Music Career

Something a lot of successful people talk about is the importance of making a clear step by step plan if you are trying to develop whatever project you are working on into something meaningful. This is one of the hardest aspects of a band trying to make it. Yet if you use planning and visualization...

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Communicating With Your Fans

I want to talk for a little bit today about knowing your audience and dialoguing with them on a level that they can relate too and want to be a part of. This is an incredibly tricky one because on the one hand you want to separate yourself from your fans a little bit or...

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Cover Art And Your DIY Band

Cover art is a tricky thing. In some ways it is the most important aspect of an album because as much as we don’t want to admit it people DO judge albums by their cover so if the album has a shitty cover then people aren’t going to get it. If people don’t appreciate the...

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Economic Models, Ray Dalio and DIY Music

So I’m working my way through Ray Dalio’s Principles right now and thus far it has been an enlightening read. The book actually recommended that I spend some time watching his truly excellent video called “How the Economic Machine Works”. You can go watch it right HERE, but it inspired me to write today about...

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How To Build Relationships With Journalists For Your DIY Band

My background comes from music journalism. I did this for years before I ever made a buck off the industry or even made a buck from my writing. It gave me a unique look behind the scenes though, and it also taught me how bands should act around the people who are tastemakers and how...

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