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What To Do When Your Band Gets A Good Review

So you got a good review in a tastemaker publication. Not only that but you have all your shit set up properly so that the reviewer could link to your Bandcamp and you could start to collect some sales from it. So what do you do in order to capitalize on this and take the...

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Building Awareness For Your Band With Social Media Ads And More

So I sat down with a friend today and we started talking about band promotion and social media ads. As you might guess this is something that happens to me a lot. A lot a lot. One thing we talked about that I feel very passionately about is the importance of placing engagement far above...

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Funnel Marketing And Your Live Show

Here’s a thought to consider – funnel marketing is largely viewed as the single most important marketing strategy in the modern era. No matter who you are or what you are trying to sell, having a marketing funnel is crucial for anyone seeing to not only better their position as a relevant seller but also...

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Content Marketing Monetization And Your Band

Something I get asked about a lot is how to use content marketing to make money. This is a big one and one that a lot of bands only really have a rough understanding of. It’s frustrating though because with a more thorough understanding of this bands would be more able to not just grow...

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The Melvins: Their Influence And What You Can Learn

We’ve talked in the past on this blog about some of the biggest bands in the world and what they did in order to grow their market presence, and eventually become major names. We’ve looked at KISS and ABBA and what lessons we can pull from them. We’ve also looked at GWAR, the masters of...

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Don’t Be A Hothead! A Primer

Here’s one of the key things that I’ve noticed a lot of bands struggle with that ruins their careers almost right off the bat every time. It’s not being able to control their emotions. This impacts every single aspect of your music career, not just the relationships it sours but the bad press it generates...

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Why You’re Not Being Introduced To Label Heads

There’s a reason your music industry friends aren’t exactly falling over themselves to introduce you to label people. It’s not because they hate your or because they think your band is bad. In fact they probably like you a lot and think your band is excellent. What I’m going to delve into here has some...

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Personalized Merch and your Indie Band

When bands ask me about fast ways to boost their income the number one answer that I have in nearly every scenario is ‘personalized merch’. How this looks can be different for everyone and I certainly think that you need to do some soul searching if you want to do it properly .But I thought...

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On The Importance Of Paying

This is a big one and one that a lot of bands don’t want to hear, but you need to talk about. Being willing to pay on time and the proper amount is paramount if you want to succeed in the music business. This is not just about having to spend money to make money...

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Should Your Band Put Out An EP Or An LP?

here’s something that’s a little rough to hear but needs to be sad for bands panning out their future. As a general rule no one cares about EP’s. In fact EP’s, as a general rule sell only about a third as well as normal albums do. Furthermore, most labels will straight up to refuse to...

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Visual Communication And Your Band

Something important to consider as you establish your brand in the music industry is the pure and simple fact that we are a visually oriented species. This is pretty much the sole reason Instagram is so popular. It cuts all the bullshit that the more advanced parts of our brain might be holding on to...

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Building A Team Around Your Band

So I just watched my nations team, the French team, win the world cup, and it was glorious. It got me thinking quite a bit about teamwork though and I wanted to write about this a little in order to kind of tackle the impact that having a good team can have on your bands...

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