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On Why Independent Musicians Should Ditch The Question “What Should I Do?”

“What Should I Do?” It’s the most common question asked by independent musicians, and it’s part of our culture in a major way, in every matter from spiritual growth to education. Artists often fail to recognize that they tend to follow the same guidelines and step unknowingly into the same traps as the general public,...

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Don’t Put A Chokehold On Your Dream

I always enjoy a good conversation about music. Just the other week I stopped in at a guitar shop that I don’t often go to, and I ran into my friend Carter Felker (), a bearded traditional folk & country singer/songwriter. Apparently he had been working as a sales guy at the guitar store for...

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11 Reasons Why Your Music Self-Promotion Isn’t Working

Music self-promotion is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, bands included, don’t know a whole lot about it. Many prefer to hover around the topic of social...

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5 Reasons Why You Should Finish Your Damn Album

Sorry for my bluntness. This is a quick point about the importance of finishing/releasing your album or EP. I often receive submissions from artists seeking promotion to music media. I’m always excited to take a close listen to new music, and sites like Soundcloud are an excellent way to preview an artist. They provide a...

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Call Out To Underground & DIY Rock Groups Worldwide

Independent Music Promotions is opening it’s doors to quality underground and DIY rock groups worldwide. In my own small way, I want to create change, not for the “music industry”. That doesn’t matter. It’s just an imaginary structure. I simply want to support real music. It’s the reason why I don’t work with mainstream/Idol pop,...

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The Forgotten Art Of Saying Hello, Spam In Today’s Music Industry

Has the simple act of saying hello been forgotten in the frantic act of getting from here to there in the music industry? Often, it’s the musicians who get a bad rap for spamming…sending unsolicited mp3’s and so forth. But the problem is industry wide. Everyone wants something, but very few of us are actually...

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Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians

TYPES OF MARKETING (An excerpt from “Your Band Is A Virus”) Guerrilla Marketing: According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the...

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The Reason Bad Music Prevails

I believe I’ve come upon one of the many reasons why bad music prevails recently, and before I move into this topic I’d like to explain a few basic things. This is essentially an opinion piece, observations that come from my daily life and direct experience. Also, the term “bad music” is a loaded one,...

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The Ultimate Music Marketing Guide for Independent Musicians

For Immediate Release: Nov 28, 2012 – A new “ultimate” independent musician’s marketing guide has been released with the intention of “cleaning up the music promotion game”; the newly released “Your Band Is A Virus – Expanded Edition” by Independent Music Promotions (www.indepedendentmusicpromotions.com) founder James Moore is available now at all digital outlets. A follow...

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“Can We Get In Pitchfork?” 6 Philosophical Reasons Indie Bands Fail

“Can we get in Pitchfork?” At Independent Music Promotions we are lucky enough to be exposed to an extremely wide variety of independent bands, and it often seems the difference between a band rising fast, sinking like a stone or staying motionless in place comes down to the ideas and beliefs held by the band...

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