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Brand Sponsorships And Your Indie Band

Brand Sponsorships And Your Indie Band

Matt Bacon April 16, 2017 0

Sponsorships from non music related brands are like licensing. One of those things that you know can be a reliable source of income but which most people view as basically impossible to get. This

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Matt Bacon April 8, 2017 0

So part of what I do is work as head of marketing at a music studio that my buddy runs. It’s a good studio, we have a lot of fun, party a lot, and

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What Bands Do Wrong With Bandcamp

What Bands Do Wrong With Bandcamp

Matt Bacon April 5, 2017 0

Bandcamp is simultaneously one of the most important and least understood aspects of the modern music industry. While on the one hand it certainly is a major boost to the music economy, especially for

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 Comments Off on Competitor Analysis And Your Band

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 Comments Off on Life At The C Level

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 Comments Off on Indie Bands – What Big Bands Do Doesn’t Apply To You!

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Spreadsheets And Your Indie Band

Spreadsheets And Your Indie Band

Matt Bacon February 20, 2017 Comments Off on Spreadsheets And Your Indie Band

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also

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What I Learned By Going To The Grammy’s

What I Learned By Going To The Grammy’s

Matt Bacon February 16, 2017 Comments Off on What I Learned By Going To The Grammy’s

So I went to the Grammy’s last weekend. That was pretty wild and frankly unexpected. The fact that I went at all was due to a last minute cancellation meaning that a dear friend

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 Comments Off on Placement Strategies And You

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Market Segmentation And Your Indie Band

Market Segmentation And Your Indie Band

Matt Bacon February 6, 2017 Comments Off on Market Segmentation And Your Indie Band

Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough

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