musicians »

Matt Bacon April 8, 2017 0

So part of what I do is work as head of marketing at a music studio that my buddy runs. It’s a good studio, we have a lot of fun, party a lot, and

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What Bands Do Wrong With Bandcamp

What Bands Do Wrong With Bandcamp

Matt Bacon April 5, 2017 0

Bandcamp is simultaneously one of the most important and least understood aspects of the modern music industry. While on the one hand it certainly is a major boost to the music economy, especially for

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Copying Your Peers Best Ideas

Copying Your Peers Best Ideas

Matt Bacon March 16, 2017 0

You may have heard the saying, “A good band copies three or four other bands, a great band copies twenty.” This isn’t just true for the music though, it holds for the actual marketing

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Competitor Analysis And Your Band

Competitor Analysis And Your Band

Matt Bacon March 9, 2017 Comments Off on Competitor Analysis And Your Band

So one thing that has been teaching me a ridiculous amount lately has been competitor analysis. It’s shocking how this took me so long to properly codify but when it comes down to it

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Life At The C Level

Life At The C Level

Matt Bacon March 4, 2017 Comments Off on Life At The C Level

So this is a topic I’ve written about at length before but I think needs to be circled back to again, and I’m going to try and discuss it in a more generalized way

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Indie Bands – What Big Bands Do Doesn’t Apply To You!

Indie Bands – What Big Bands Do Doesn’t Apply To You!

Matt Bacon February 27, 2017 Comments Off on Indie Bands – What Big Bands Do Doesn’t Apply To You!

So something you see regularly that I find frequently kind of wonderfully shocking is how after a certain point your band doesn’t need to give a shit about the ‘rules’ as long as you

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Spreadsheets And Your Indie Band

Spreadsheets And Your Indie Band

Matt Bacon February 20, 2017 Comments Off on Spreadsheets And Your Indie Band

I think that a lot of bands underestimate the utility of spreadsheets. This is one of those book keeping things that I am pretty sure you are going to hate but which are also

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Placement Strategies And You

Placement Strategies And You

Matt Bacon February 12, 2017 Comments Off on Placement Strategies And You

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do

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Who You Want In Your Band

Who You Want In Your Band

Matt Bacon February 3, 2017 Comments Off on Who You Want In Your Band

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time

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Outline Your Marketing Plan Part 2

Outline Your Marketing Plan Part 2

Matt Bacon January 30, 2017 Comments Off on Outline Your Marketing Plan Part 2

So in the prequel to this piece we talked about getting your bases covered, sorta figuring out how you’re going to put your plan into action, the fans you are trying to target, getting

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