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How To Promote A Show (Without Pissing A Million People Off)

I know that this blog is primarily band focused, but given how viral the article I wrote last week about what bands can do to promote their local shows went I wanted to focus on the things that makes your show a banger, or at least make the bands not feel like you totally screwed...

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Using Facebook Groups to Cultivate your Bands Fanbase

There is a new and exciting tool in the world of social media marketing that should not be underestimated. Not only that but it is a product that you have access too, and if you’re smart have already been engaging with. It’s free, which might be the best part. The weird groupthink aspects of course...

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More On Branding for Your DIY Band

I’ve written before about I do a lot of competition analysis for bands. It’s a question of looking at similar acts and determining what makes sense to imitate and what mistakes they are making. Not only that but it gives me a lot of fodder for articles like this one. That’s what I kind of...

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Alternate Ways To Pay – Maximizing Profits At Your Merch Booth

Something that routinely shocks me is the fact that so few bands are able to accept a variety of payment options at their merch table. Even groups who you view as savvy or put together often are unable to bend to their audiences needs and wind up screwing themselves out of a ton of money....

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Running Your Music Marathon

So I’m currently reading Ari Herstand’s fantastic book, How To Make It In The New Music Business, a collection of smart and relevant pieces about the state of the modern industry. It is genuinely helpful and, as opposed to many of his peers is extremely practical. One thing he talks about is the concept of...

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Being The Man: The Importance Of Networking at DIY Shows

You know what amazes me? The fact that I have been a fixture on the Northeast metal scene for pretty much my entire adult life and I can still meet people who it is helpful for me to collaborate with at local shows. That shouldn’t be a thing, but somehow it is. This happens all...

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12 Promoter Theory

12 promoter theory is a tricky thing, but also what I have based a lot of my tour booking experience around especially for lower level bands. It is the belief that it is much better for your band to do weekend dates every other weekend within 250 miles or so of your home town rather...

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Quincy Jones and the Fractalization of Music

The Quincy Jones interviews that went up a few weeks ago really got me thinking. They were all over the internet and were noted for killing a few sacred cows. Sacred cows that I think a lot of us never thought would get torn down. Reading his story and the ease with which he refers...

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Questioning The Industry

Countless flights, infinite late nights, scars, girls, beers, parties, tears, screams, running from the cops, making new friends, longing for death, making thousands of dollars in forty five minutes, living paycheck to paycheck for years. When people ask me ‘what do you want to be when you grow up?’ I can’t help but wonder is...

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Having No Zero Days

I’m sitting here on a plane next to one of my favorite vocalists, hell the vocalist of two of my favorite bands about to watch him go play a reunion show with a third band who I love because I get to fucking work with him. that’s fucking insane. I don’t care how you slice...

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Why Your Band Needs To Start With Underground Music

So here’s a little secret that I think will change how you view a lot of the music industry. There’s a reason that people who want to get big, or at least generally get big typically start out in the underground playing very different music from what they end up playing later in their careers...

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What The Grammies Mean For Your Indie Band

So the Grammies have happened yet again – to the general public it’s musics biggest night. It’s a big party with all of their favorite musicians and if they’re lucky a scandal or two. It’s the sort of thing that people fantasize over and which is, admittedly a hell of an event to get to...

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