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planning

Running Your Music Marathon

So I’m currently reading Ari Herstand’s fantastic book, How To Make It In The New Music Business, a collection of smart and relevant pieces about the state of the modern industry. It is genuinely helpful and, as opposed to many of his peers is extremely practical. One thing he talks about is the concept of...

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Long Term Planning With Social Media For Album Releases

Now there’s a lot to be said for long term planning for social media. Obviously your social media needs to all be coordinated with a release plan and if you don’t have a release plan you should know that you are only hurting yourself. I just wanted to take a moment to look at the...

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Indie Merch Strategies

by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...

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