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On Native Content And DIY Music

Ok – this is going to be one of those articles where I talk a specific facet of social media that you don’t want to have to think about and which a lot of you are going to be pissy with me about. This is an article on the importance of native content. Native content...

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Using Facebook Groups To Your Advantage

Using your own Facebook group to promote yourself isn’t the only way to grow your brand with the function. In fact – early on, it’s probably wisest to start to build your name by being active in other peoples Facebook groups. These can range from anything from genre specific groups to ones run by other...

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How To Promote A Show (Without Pissing A Million People Off)

I know that this blog is primarily band focused, but given how viral the article I wrote last week about what bands can do to promote their local shows went I wanted to focus on the things that makes your show a banger, or at least make the bands not feel like you totally screwed...

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Creating Facebook Advertisements – What Are They And Why do They Matter?

Oof – this is a hard one and one that I think haunts a lot of people trying to get somewhere substantial in the music industry. It’s the sort of thing that a lot of bands end up being confused by and thus don’t even bother with at all. This is problematic because you kind...

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Why Long Tail Marketing Isn’t Working For You

So here’s a dirty secret a lot of people don’t want to admit too. Most artists can’t get anything out of long tail marketing. Where long tail marketing was often viewed as the savior of the industry I think that a lot of people have radically overestimated its potential value, or at least don’t really...

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When it comes down to it there is an exttremely easy way to make your band look a lot more professional that doens’t cost you any money, will get you more fans, help grow the interaction with your old content and even make you a little money. And it’s free. Did I mention it should...

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Why Your Band Needs To Promote Shows

by MATT BACON > Hey, so there’s a secret to getting to play all of the cool shows in your local scene and endearing yourself to that long haired mustachioed local promoter who seems to be putting on most of the cool shows. It’s the one thing you can do in order to make sure...

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