Independent Music Promotions
Promotion & PR Services for Music with Depth
Ok – this is going to be one of those articles where I talk a specific facet of social media that you don’t want to have to think about and which a lot of you are going to be pissy with me about. This is an article on the importance of native content. Native content...
Using your own Facebook group to promote yourself isn’t the only way to grow your brand with the function. In fact – early on, it’s probably wisest to start to build your name by being active in other peoples Facebook groups. These can range from anything from genre specific groups to ones run by other...
I know that this blog is primarily band focused, but given how viral the article I wrote last week about what bands can do to promote their local shows went I wanted to focus on the things that makes your show a banger, or at least make the bands not feel like you totally screwed...
Oof – this is a hard one and one that I think haunts a lot of people trying to get somewhere substantial in the music industry. It’s the sort of thing that a lot of bands end up being confused by and thus don’t even bother with at all. This is problematic because you kind...
This is one of those topics that no one wants to delve into because they can be so frustrating and also incomprehensible. A lot of the use of hashtags is, as discussed in the introductory note, just a way for people to see that you care, and we will definitely discuss that later. The struggle...
So here’s a dirty secret a lot of people don’t want to admit too. Most artists can’t get anything out of long tail marketing. Where long tail marketing was often viewed as the savior of the industry I think that a lot of people have radically overestimated its potential value, or at least don’t really...
by MATT BACON > Hey, so there’s a secret to getting to play all of the cool shows in your local scene and endearing yourself to that long haired mustachioed local promoter who seems to be putting on most of the cool shows. It’s the one thing you can do in order to make sure...
by MATT BACON > One thing that not a lot of local bands seem to understand is how not to alienate their fans. At first glance this would seem like it was fairly obvious. Shouldn’t it be pretty easy to figure out how to not piss off the people who already claim to like your...
by MATT BACON > KISS! KISS is another one of those bands who have had a huge impact on the industry, their impeccable branding and willingness to break into just about every sector of the entertainment industry has proven that they are one of the most important bands of the modern era. Sure they are...
by MATT BACON > I have been thinking a lot lately about the issue of money and music. It is a thought provoking and very weird balance that we all need to figure out and one that I think becomes increasingly tricky the more we try and understand it. What it comes down to is...
by MATT BACON > One thing my bands are always on my case about is niche gear deals. It is one of the trickiest things to do, and one which has a very real impact on your long term success as a band. Now I’ve written about this before, so this time I wanted to...
