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Guerrilla Marketing, Viral Marketing, and Behind-the-Scenes Marketing for Musicians

TYPES OF MARKETING (An excerpt from “Your Band Is A Virus”) Guerrilla Marketing: According to Wikipedia, “Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing tactics are unexpected and unconventional; consumers are targeted in unexpected places, which can make the...

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Industry Interview with MuzicNotez Founders Nick Galien and Mike Behn

Today’s industry interview is with the very ambitious MuzicNotez Crew, Nick Galien and Mike Behn – co-founders/owners of MuzicNotez.com. They provide independent artists with a valuable community, a magazine and a dizzying amount of services. In my contact with them, they have been extremely prompt and helpful, so I assume it’s the same with artists...

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Exclusive Interview with Mark Vanstone of solo rock project Anunnaki

Anunnaki is a rock/progressive solo project by Mark Vanstone that contains strong gothic and metal influences. I admire any artist who puts in the effort and does everything themselves, and Anunnaki’s moody, emotionally charged music shows a lot of ambition. “Hybrid”, his new single,  is quite heavy and brooding, similar to output I’ve heard from...

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