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Targeted Marketing

Why Concept Albums Help Targeted Marketing

Recently on this blog we talked about how hyper targeting is almost always going to be more effective than trying to have a diverse sound that could appeal to anybody. Today I wanted to talk about something that can help to facilitate angular marketing – and unlike many of the business oriented solutions offered on...

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What Indie Bands Don’t Understand About Niche Marketing

It might seem initially that creating a hyper targeted product is only going to limit the amount of fans you have access to, but the more time that I spend in the music industry the more I realize that this is in fact the only way to go. It was a weird realization to have...

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