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Nick Cave live in Vancouver. Photo by Jon C. Ireson

Nick Cave – Part 2: Live in Conversation

The world is grieving and needs to have a good therapy session. At least, that’s the sense you get from being in the room during Nick Cave’s current tour, ‘A Conversation with Nick Cave’. When someone goes through the death of a loved one, the tendency is to recoil from the public to grieve and...

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12 Promoter Theory

12 promoter theory is a tricky thing, but also what I have based a lot of my tour booking experience around especially for lower level bands. It is the belief that it is much better for your band to do weekend dates every other weekend within 250 miles or so of your home town rather...

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Incentivizing Merch Sales

Incentives, they are one of the big struggles bands have when trying to develop their brand. You want to be bringing a lot ot the table with your incentives. You want to be able to be creating the sort of stuff that people actively want to be involved with. Crafting the type of content that...

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The End Of Warped Tour And The Future Of The Concert Industry

So Warped tour is ending and this is a larger symptom of a huge problem the industry is going to be facing in the next few years. In the interview where he dropped the bomb, Warped tour founder said, “We were doing fine, but we had a pretty big dip last year. It was that...

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Indie Merch Strategies

by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...

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Ready To Tour? Really?

by MATT BACON > This is the first question that any band should be asking themselves at almost any stage of their career. Even major touring bands need to properly think this one out. There are a lot of times when you are not ready to tour, and that’s fine, you just need to accept...

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Touring: Alternative Markets

by MATT BACON > The more I tour and the more I book the more I realize some weird hidden secrets about the music industry and putting together shows. There are things that you only start to pick up over years of experience and hard earned observation. It’s part of why it’s important for you...

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Days Off On Tour

It’s crucial to build days off into your touring schedule – of course I write this in the midst of a day off, but it’s a day off that I desperately need. In a world where so much of our time is spent waking up at 8 in the morning to get in the car...

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What Independent Bands Still Don’t Understand About Finances

One thing that makes my life extremely hard on most days is the simple fact that most of the bands I work with don’t understand the basic economics of the music industry. And while yeah, some don’t understand that a band is investment and that you shouldn’t be paying band members until you’re pulling a...

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