Independent Music Promotions
Promotion & PR Services for Music with Depth
So I just saw a pretty major band that I used to manage broke up. And they broke up because the singer decided to be whiny and was upset that even though his band had only really been touring for two years and was getting cool record deals he still felt he wasn’t where he...
12 promoter theory is a tricky thing, but also what I have based a lot of my tour booking experience around especially for lower level bands. It is the belief that it is much better for your band to do weekend dates every other weekend within 250 miles or so of your home town rather...
So Warped tour is ending and this is a larger symptom of a huge problem the industry is going to be facing in the next few years. In the interview where he dropped the bomb, Warped tour founder said, “We were doing fine, but we had a pretty big dip last year. It was that...
by MATT BACON > One of the things that I think people need to come to terms with is that it doesn’t get better in music. No matter what you do and no matter what your achievements might be the odds are that no one is really going to care five years from now, or...
by MATT BACON > So I wrote a piece a little while ago about the inherent wealth kind of required to even be in a DIY band. But after a lot of frustration today I wanted to spend some time talking about how being a goddamn adult is always going to help you be able...
by MATT BACON > One of the most frustrating parts of the music industry is the big catch 22 that being a part of this places you in. On the one hand you need to tour heavily in order to seriously increase brand awareness and try and meet the right people, on the other hand,...
by MATT BACON > There’s a lot to pick apart at your average merch booth. Every band has their own way of doing things, but some bands clearly do way better than their peers – even if they aren’t that much bigger. Obviously some of this relies on your ability to draw superfans and how...
by MATT BACON > Oooh boy, this one is a doozie. I have had some of the best touring experiences of my life in the south as well as some of the worst ones. For the record when I refer to the South I am referring to Virginia on down and all the way over...
by MATT BACON > This is the easy one, the one bands love to do. Even though some might like to argue that West Coast is the best coast. It feels weird to write about this since I’ve spent so much time touring up and down it. The thing is, with a national tour on...
by MATT BACON > This is the first question that any band should be asking themselves at almost any stage of their career. Even major touring bands need to properly think this one out. There are a lot of times when you are not ready to tour, and that’s fine, you just need to accept...
by MATT BACON > The more I tour and the more I book the more I realize some weird hidden secrets about the music industry and putting together shows. There are things that you only start to pick up over years of experience and hard earned observation. It’s part of why it’s important for you...
The points I’m going to make in this article are going to seem super obvious to some of you and make literally no sense to others. That’s because I’m talking about putting others before yourself, and in the music industry of all places. You’re not going to read about this sort of thing going down...
