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unsigned bands

Unsigned Band Syndrome

I can see it coming from a mile away. Someone is chatting with me and finds out I manage bands and work with labels. Not only do they find that out but they find out that the bands I work with make money, don’t do pay to play and generally seem to be doing okay...

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Creative Ways To Market Your Music At Summer Festivals

With festival season just around the corner, it’s the perfect chance to market your music and get your band heard. This does not in any way, shape or form mean that you should spam the inboxes of festival owners with delusional begging and ‘offering’ your band out for the main stage! Rather on a more practical level,...

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What Unsigned Bands Can Learn From Behemoth’s Promotional Photos

Unsigned bands often have trouble with a single area in their repertoire; promotional photos. After months of hard work recording an album, who wants to put any effort or funds into image? People should just recognize the music, right? Not so. Your image is a direct extension of your music, and if you can’t think...

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11 Reasons Why Your Music Self-Promotion Isn’t Working

Music self-promotion is a topic that has been explored extensively over the past 20 years. Some of the basic ground rules are the same that apply to any business or freelancer. Most people in the industry, however, bands included, don’t know a whole lot about it. Many prefer to hover around the topic of social...

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