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Unsigned Band Syndrome

Unsigned Band Syndrome

Matt Bacon April 24, 2017 0

I can see it coming from a mile away. Someone is chatting with me and finds out I manage bands and work with labels. Not only do they find that out but they find

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Songwriting And Your Indie Band

Songwriting And Your Indie Band

Matt Bacon April 24, 2017 0

So I think that one of the fundamental realities of the music industry that a lot of my compeers don’t really want to fess up too is the significance of songwriting. While it’s certainly

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Europe And Indie Music

Europe And Indie Music

Matt Bacon April 24, 2017 0

So I write this whilst on a plane flight from New York to the Netherlands for a music festival, drinking what is my first of what is apparently infinite free beers. So I’ve come

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Advertising Your Indie Band On Facebook

Advertising Your Indie Band On Facebook

Matt Bacon April 17, 2017 0

I think one of the big struggles we are going to be facing in the next few years is social media advertisement. Like it or not (And let’s be real – probably not) it’s

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Brand Sponsorships And Your Indie Band

Brand Sponsorships And Your Indie Band

Matt Bacon April 16, 2017 0

Sponsorships from non music related brands are like licensing. One of those things that you know can be a reliable source of income but which most people view as basically impossible to get. This

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Your Core Merchandise Situation

Your Core Merchandise Situation

Matt Bacon April 14, 2017 0

So I’ve written a lot about how you want to have exclusive items at your merch stand in order to generate buzz. By the same token we’ve talked about how you want to have

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Matt Bacon April 8, 2017 0

So part of what I do is work as head of marketing at a music studio that my buddy runs. It’s a good studio, we have a lot of fun, party a lot, and

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What Bands Do Wrong With Bandcamp

What Bands Do Wrong With Bandcamp

Matt Bacon April 5, 2017 0

Bandcamp is simultaneously one of the most important and least understood aspects of the modern music industry. While on the one hand it certainly is a major boost to the music economy, especially for

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Copying Your Peers Best Ideas

Copying Your Peers Best Ideas

Matt Bacon March 16, 2017 0

You may have heard the saying, “A good band copies three or four other bands, a great band copies twenty.” This isn’t just true for the music though, it holds for the actual marketing

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South By Southwest And The Indie Scene

South By Southwest And The Indie Scene

Matt Bacon March 14, 2017 0

I’m in a plane right now headed to South By Southwest and since it’s a direct flight from New York to Austin at the beginning of the South By week there’s a ton of

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