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Things Take Time

Things take time, there is no other way around it. In the music industry when you routinely have to go through two or three people just to get anything done you simply have to accept these unfortunate realities and then go from there. There are times when you’re going to find yourself endlessly frustrated with...

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Finding The People Who Make You Money

One thing that I don’t think a lot of people in music seem to understand is targeting where the money is. People seem content to jut hit the same generic local punk markets utterly ignoring that there are millions of dollars sitting out there if they are able to look beyond an audience of just...

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Copying Your Peers Best Ideas

You may have heard the saying, “A good band copies three or four other bands, a great band copies twenty.” This isn’t just true for the music though, it holds for the actual marketing of your band as well. I would say that in my whole career of doing this, I’ve had no original thoughts...

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Crazy People In The Music Industry

One of the weirdly frustrating things about the music industry is the prevalence of crazy people out there. I know that seems unsurprising at first glance, of course tons of people want to get involved in the music industry and odds are a lot of them are going to be crazy, but as luck would...

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What I Learned By Going To The Grammy’s

So I went to the Grammy’s last weekend. That was pretty wild and frankly unexpected. The fact that I went at all was due to a last minute cancellation meaning that a dear friend was able to bring me out for an experience that was frankly unforgettable and in many ways eye opening. It’s the...

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Pricing Promotions And Your Indie Band

So something I’ve been struggling properly developing these days has been special pricing and promotional strategies based around pricing. As a result I’m doing what I always do when I come up against a conundrum of this sort – I write about it in order to get my thoughts on the table and properly sorted...

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Placement Strategies And You

Placement strategies are one of those things that are almost impossible for DIY bands to actually engage in because so many of the mare so hokey. So often it will be like “Oh do you play Americana? Then ask if the local Americana restaurant will play your CD!” That’s dumb, is not going to increase...

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Market Segmentation And Your Indie Band

Market segmentation – now there is a fancy sounding term. It’s also a term that is going to hopefully make you and your band a whole boatload of money – or at least enough that you are able to pay for your day to day expenses. Fortunately it’s not too complicated to start doing this...

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Who You Want In Your Band

Figuring out who you want to work with in the music industry is hard. There’s a lot of shitty people you have to deal with and you’re going to get fucked time and time again by awful people. A lot of the stereotypes in the music industry are true. Very few people seem to really...

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